Executive
Nians
Gurugram, Haryana, India0–3 yrs4m agovia LinkedIn
About the Role
As a Paid Media (Google) Executive, you will be responsible for planning, executing, and optimizing Google Ads campaigns to drive traffic, increase conversions, and achieve marketing objectives for our company.
Key Responsibilities
- Develop strategic plans for Google Ads campaigns, defining objectives, target audience, budget allocation, and timelines.
- Execute end-to-end campaign setup, including keyword research, ad copy creation, bid management, and targeting options.
- Continuously optimize campaigns to enhance performance and maximize ROI.
- Conduct comprehensive keyword research to identify relevant targeting opportunities.
- Effectively manage campaign budgets to ensure optimal resource allocation and goal achievement.
- Set up a list of KPIs to track for each client.
- Forecast and track key account metrics.
- Monitor spending and adjust budgets as necessary to maximize ROI.
- Test different ad creatives, targeting options, and bidding strategies to identify areas for improvement.
Requirements & Tech Stack
- Proven track record of 6 months to 3 years in driving successful PPC and paid search campaigns.
- Strong working knowledge of Google Adwords and all paid search platforms.
- Google Adwords certification is preferable.
- Effective communication and reporting skills.
- Strong numerical and analytical skills.
- Good working knowledge of Google Analytics.
Qualifications
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Passion for PPC and digital marketing in general.