Marketing Specialist

Charlotte, NC

About the Role

Turning Marketing Plans Into Action. This role is for a Marketing Specialist in Charlotte, NC, to coordinate marketing projects and ensure campaigns move from planning through to delivery. The role involves working across promotional activities, audience research, marketing materials, and campaign reporting to help the team stay organized and maintain a consistent message.

Key Responsibilities

• Coordinate campaign tasks, timelines, and marketing deliverables.
• Prepare and update promotional materials, presentations, and marketing documents.
• Research target audiences, competitors, and market developments.
• Help maintain consistent brand messaging across marketing communications.
• Support email, digital, social media, and other promotional initiatives.
• Organize campaign information, marketing calendars, and project trackers.
• Collect and review campaign data to monitor activity and results.
• Check marketing materials for accuracy, clarity, and consistency.
• Communicate with colleagues to gather information and coordinate project requirements.
• Assist with preparing materials for events, promotions, and campaign launches.
• Keep marketing records and supporting documentation up to date.
• Identify opportunities to improve campaign coordination and day-to-day marketing processes.

Requirements & Tech Stack

• Email
• Spreadsheets
• Presentations
• Standard office software

Qualifications

• Good communication skills
• Strong organization
• An eye for detail
• Ability to manage several project requirements and work through deadlines.
• Ability to contribute ideas while ensuring practical details are handled.
• Comfortable working with different people and priorities.
• Interested in branding, audience engagement, and marketing strategy.
• Able to review information carefully and maintain accurate records.
• Proactive about following up on tasks and meeting deadlines.
• Willing to learn, accept feedback, and contribute to a collaborative team.

Beneficial experience: Previous marketing, communications, sales, events, customer service, retail, or administrative experience; experience supporting campaigns or preparing promotional materials. Training on company systems and internal procedures will be provided.