AI Video Creator

About the Role

Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1 Billion in sales, is hiring an AI Video Creator. You will own AI video production across cold-traffic ads on Meta, TikTok and YouTube and product videos on Puffy.com. This role reports directly to the Director of Marketing.

The media is already scaled; the constraint is creative that converts, on the feed and on the page. This role exists to turn already-scaled media spend into creative that converts, building the production pipeline that carries a hook from script to shippable asset at volume without the craft slipping.

Career Accelerator

You will have the rare opportunity to take on a broad scope of work with unmatched autonomy.

• Gain simultaneous ownership of video creative for both paid advertising and the product page.
• Have a direct line to the Director of Marketing with no layers in between.

Your First 12 Months

• Build the prompt and reference library for character and material consistency.
• Produce direct-response ads at volume for Meta and TikTok cold prospecting, multiple concepts per week.
• Solve character consistency across shots, including AI-generated spokespeople delivering to camera.
• Produce realism-first product video for Puffy.com from real product photography.
• Get material behaviour right (e.g., foam compression, fabric movement).
• Master the invisible edit, blending generated footage with stock and shot footage until AI elements are indistinguishable.
• Read CTR, hold rates and drop-off points and iterate the hook against audience behaviour.
• Shape the future of AI video at Puffy, where creative is the binding constraint on a media engine that is already scaled.

Key Responsibilities

• Own the entire chain, from concept and script to shipped asset.
• Design visual worlds, control motion, edit for retention, and layer voiceover, music, and sound design.
• Choose which AI model solves which production problem.
• Decide when footage is strong enough to ship, needs post-production, or should be regenerated.
• Review CTR, hold rates, drop-off points, and on-page conversion with the broader marketing team.
• Iterate the hook and bring cuts into review with the Director of Marketing.

Requirements & Tech Stack

• AI video generation fluency: Hands-on experience with tools such as Veo, Kling, Runway, Seedance or similar. You understand that different models solve different production problems.
• Strong AI image-generation fundamentals: Midjourney, Flux or similar tools for building controlled visual starting points and references.
• Post-production expertise: Premiere, After Effects, DaVinci or similar. You're comfortable with compositing, colour grading, clean-up and upscaling.
• Audio proficiency: AI voice synthesis, music and sound design for performance creative.
• Direct response portfolio: Created ads designed to drive action, not just entertain. Performance results are valued where available.
• Character consistency work: Ability to maintain coherent characters, environments, and visual details across multiple generated shots.
• Direct-response judgment: Understanding of hooks, pacing, problem/solution structure, proof, offers, and calls to action.
• Production speed: Ability to create and iterate multiple assets without treating every piece as a weeks-long production.
• Quality judgment: Knowing when generated footage is strong enough to ship, needs post-production, or should be regenerated.

Good-to-Have

• DTC or e-commerce performance marketing experience.
• Ads with measurable conversion results.
• Familiarity with creative testing frameworks.
• Experience creating video specifically for e-commerce product pages or other on-site conversion journeys.

Qualifications

• AI-First organization with access to an AI-native tool stack.
• Work from anywhere in the world with meaningful time zone overlap.
• Access to a global team with diverse backgrounds and perspectives.

Compensation & Benefits

• Total Annual Package: Up to USD 89,100/annum + comprehensive benefits
• Base salary of up to USD 81,000/annum
• Monthly performance bonus of up to 10% of base
• Annual salary review every January
• Comprehensive medical, dental, and vision insurance (based on country of hire)
• Generous Paid Time Off (PTO) + Public holidays
• Remote First: Work from the comfort of your home office.
• Learning & development opportunities.
• International team collaboration across 16+ nationalities.
• Eligibility for selection to the Leaders Club: premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats.
• Eligibility for nomination as ‘We Are’ Champion of the Month: monthly recognition with gift vouchers and company-wide celebration for exceptional contributions.