Growth & Creative Rotational Program

About the Role

The Growth & Creative Rotational Program aims to accelerate the professional growth and development of early career professionals through exposure to a multitude of assignments, apprenticeship-style learning, and accelerated responsibility. This program offers the opportunity to explore areas such as: Influencer & Partnerships, Social Media, Performance Marketing, Analytics, and Creative Briefing & Project Management. After approximately 2 years, team members will be placed in a more specialized role based on performance, strengths, business needs, and interests.

Key Responsibilities

• Influencer, Media, and Partnerships Management: Coordinate and analyze the monthly influencer program, media buying program, and brand partnership opportunities. This includes sourcing & vetting new opportunities, and reviewing and approving content.
• Performance Marketing & Analytics: Build, proof, and analyze campaigns across all Book of the Month channels, launch new channels as requested, and complete ad hoc analysis.
• Creative Briefing and Production Management: Manage the creative workflow end-to-end, including developing briefs for internal and external team members, setting up projects, assessing incoming creative requests, assigning tasks, and tracking dependencies and deliverables.
• Social Media: Lead community engagement across channels, reshare standout UGC and influencer content, own the social media editorial calendar, and present performance reports.
• Member Experience Analytics: Create, update, and report on LTV models and rejoins, execute and analyze price tests and price increases, and report on rejoin performance and propose offer and channel updates.
• Allurial Growth: Build, proof, and report on paid campaigns across channels for the Romantasy subscription business (Allurial). Design and distribute surveys, manage posts across social channels, and coordinate the influencer program.

Requirements & Tech Stack

• Influencer & Partnerships
• Social Media
• Performance Marketing
• Analytics
• Creative Briefing & Project Management
• eCommerce
• Direct to Consumer
• Book Business

Qualifications

• Strong work ethic; ability to learn quickly, exercising grit and perseverance when taking on new challenges, and applying feedback.
• Excellent time management and organizational skills.
• High attention to detail and accuracy.
• Strong prioritization skills.
• Creative intuition with the drive to constantly ideate, research, and pitch ideas for how to optimize performance and processes.
• Exceptional taste and a good sense for what types of content or aesthetic would work for Book of the Month acquisition.
• Ability to perform math and conduct data analysis.
• Excellent communication and interpersonal skills.
• Salary Range: $70,000 - $90,000