Market Research Analyst

About the Role

We are looking for a Market Analyst who can support business, sales, and marketing decisions through strong market research and data analytics. The role involves studying industries, identifying target customer segments, analysing competitors, building lead databases, tracking market trends, and converting raw data into clear business insights. The candidate should be able to work with research data, sales data, marketing performance data, and customer information to support strategy, campaigns, and business growth. This role is not limited to preparing reports. We are looking for someone who can understand the market, identify opportunities, analyse patterns, and present insights that help the company take better decisions.

Key Responsibilities

• Support business, sales, and marketing decisions through strong market research and data analytics.
• Study industries, identify target customer segments, and analyze competitors.
• Build lead databases and track market trends.
• Convert raw data into clear business insights.
• Work with research data, sales data, marketing performance data, and customer information to support strategy, campaigns, and business growth.
• Understand the market, identify opportunities, analyze patterns, and present insights.

Skills Required

Market Research & Opportunity Analysis

• Industry research
• Competitor benchmarking
• Market gap analysis
• Pricing research
• TAM/SAM/SOM
• ICP creation
• Customer segmentation
• Geography mapping
• Opportunity mapping

Data Analytics & Insight Generation

• Data collection
• Data cleaning
• Data validation
• Data interpretation
• Trend analysis
• Correlation analysis
• Forecasting basics
• Business insight generation

Sales, Marketing & Customer Analytics

• Lead source analysis
• Campaign performance analysis
• Funnel analysis
• Conversion tracking
• CAC analysis
• Pipeline analysis
• Customer acquisition trends
• Retention analysis
• Churn analysis

Requirements & Tech Stack

Data & Analytics Tools

• Microsoft Excel
• Google Sheets
• Power BI
• Tableau
• Looker Studio

Research & Market Intelligence Tools

• Google Trends
• LinkedIn Sales Navigator
• Apollo
• Crunchbase
• MCA Data
• ZaubaCorp
• Industry reports
• Company websites
• Public databases

Digital & Marketing Analytics Tools

• Google Analytics
• Social media analytics platforms
• Meta Business Suite
• LinkedIn Analytics
• YouTube Analytics

Qualifications

• MBA in Marketing, Business Analytics, Strategy, or related fields preferred.
• Candidates with a background in BBA, B.Com, Economics, Statistics, Data Analytics, Engineering, or Computer Applications can also apply if they have strong analytical and research skills.