Marketing Operations Assistant Co-Op
Massachusetts Medical Society
Waltham, MAFresher56m agovia LinkedIn
About the Role
The Marketing Operations Assistant Co-Op will work as a member of the Marketing Operations team within the Customer Experience and Marketing department of the Massachusetts Medical Society’s Publishing Division. This role offers experience in marketing operations and marketing technologies.
Key Responsibilities
- Create marketing campaign reports.
- Assist with marketing campaign analytics and reporting for email promotions and ad campaigns (contextual messaging and banner ads).
- Manage promotions in e-newsletters and website properties.
- Traffic and report on onsite ads for marketing campaigns.
- Review test emails, verify links, and validate that landing pages and e-commerce pages are functioning properly.
- Perform QA and testing of landing pages and e-commerce pages.
- Create documentation for campaign reporting processes.
- Assist with other projects as needed.
Requirements & Tech Stack
- Excel proficiency required.
- Familiarity with MS Word, Excel, and PowerPoint is preferred.
- Understanding of Business Intelligence and Web Analytics principles and terminology is a plus, but not mandatory.
Qualifications
- Excellent organizational skills.
- Exceptional attention to detail.
- Ability to manage multiple projects.
- Strong communication skills.
- An interest in and understanding of marketing operations and technology.
- A desire to learn or familiarity with web analytics.
- A strong problem-solving ability.
- Experience working with spreadsheets and databases.
Learning Opportunities
- Gain experience in marketing operations and marketing technologies such as marketing automation, onsite contextual messaging ad serving, ad campaign management, landing page optimization, web analytics, and campaign reporting.
- Learn to use a variety of campaign reporting tools.
- Exposure to developing strategy, tactics, and analysis for marketing campaigns.
- Work with new systems, juggle various priorities, and manage multiple projects simultaneously.
Compensation: $23/hr - $24/hr
Work Schedule: Monday – Friday, 8:30 AM – 4:30 PM (flexible schedule can be arranged)