Digital Marketing Executive
MantraCare
Delhi, India3h agovia LinkedIn
MantraCare
About the Role
This is a full-time, on-site Digital Marketing Executive role based in Delhi, India.
Key Responsibilities
- Plan and execute digital marketing campaigns across channels such as social media, email, and web to drive brand awareness, lead generation, and user engagement.
- Manage social media accounts.
- Create and optimize web content.
- Coordinate with design and content teams.
- Monitor campaign performance using web analytics tools.
- Conduct market and audience research.
- Segment campaigns for different buyer groups.
- Support marketing initiatives tailored to employers, insurers, and healthcare partners.
- Refine messaging.
- Contribute to marketing strategy.
- Ensure consistent brand communication across all digital touchpoints.
Requirements & Tech Stack
- Skills in Marketing and Communication.
- Skills in Social Media Marketing, including campaign management, community engagement, and platform-specific content optimization.
- Skills in Web Content Writing, with experience creating SEO-friendly, user-focused content for websites and landing pages.
- Skills in Web Analytics, including using tools such as Google Analytics or similar platforms to track, analyze, and report on campaign performance.
- Strong organizational skills.
- Attention to detail.
- Ability to manage multiple projects in a fast-paced setting.
- Comfort working with cross-functional teams.
Qualifications
- A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Relevant experience in digital marketing within healthcare, technology, or B2B environments is beneficial.
- A demonstrated interest in digital health or wellness solutions is advantageous.