Sales & Lead Generation Executive

About the Role

• Role type: Commission-based opportunity, with potential to progress to a full-time role based on performance and agreed targets.
• Location: Delhi, India
• Head Office: London, United Kingdom
• Market Focus: United Kingdom, with potential for European expansion
• Industry: Wallpaper, Wallcoverings, Interiors & Distribution

The Role

As a Sales & Lead Generation Executive, you will support the London head office in expanding the company's customer base and strengthening its presence in the UK wallpaper and interiors industry. Working from Delhi, you will be responsible for researching UK businesses, identifying key decision-makers, initiating contact and developing a pipeline of potential customers for the London team. You will work closely with the London head office, helping to build relationships with prospective clients and identify opportunities for wallpaper supply, wholesale distribution and installation projects. This role is suited to someone who enjoys sales, market research, professional communication and the challenge of helping an international business grow.

Key Responsibilities

• Lead Generation: Identify prospective UK customers, including interior designers, architects, wallpaper retailers, fit-out contractors, property developers, hotels, restaurants and commercial businesses.
• Client Outreach: Contact potential clients through LinkedIn, email, telephone and other appropriate business channels.
• UK Market Research: Research the UK wallpaper and interiors market, identify target businesses and locate relevant decision-makers.
• Business Development: Introduce the company's wallpaper collections and services, identify customer requirements and generate potential sales opportunities.
• Relationship Management: Establish and maintain professional relationships with prospective UK clients.
• Meetings and Follow-ups: Arrange introductions and meetings for the London head office, follow up with prospects and help move opportunities towards quotations and orders.
• Sales Pipeline Management: Maintain accurate records of leads, communications, follow-ups, meetings and potential business.
• Head Office Coordination: Work closely with the London team, providing regular updates on lead generation, customer feedback, market developments and sales opportunities.
• Opportunity Identification: Identify potential wholesale, distribution, commercial wallpaper supply and installation projects.
• Business Growth: Recommend new approaches to prospecting and help expand the company's customer base across the UK.

Who We're Looking For

We are seeking candidates based in Delhi who are:

• Confident communicators with strong written and spoken English.
• Proactive, organised and comfortable approaching new businesses.
• Interested in sales, business development, lead generation or the interiors industry.
• Able to research prospective clients and identify commercial opportunities independently.
• Comfortable working with a UK-based head office and communicating with UK customers.
• Willing to work UK-aligned hours when required for client calls, meetings and coordination.
• Familiar with LinkedIn, email outreach, spreadsheets and customer relationship management tools.
• Motivated by targets, relationship-building and measurable results.
• Previous experience in sales, telemarketing, lead generation, digital marketing or business development is an advantage. However, we also welcome applications from capable candidates with strong communication skills and a willingness to learn.

Commission & Career Progression

• The role will initially operate on a commission-based arrangement, with earnings linked to an agreed commission structure and qualifying results.
• There is potential to progress to a full-time position as the business develops, subject to performance, business requirements and mutually agreed targets.
• Full-time employment is a potential progression and is not guaranteed.

What You Can Gain

• Practical experience in international B2B sales and lead generation.
• Direct exposure to the UK wallpaper, interiors and distribution markets.
• The opportunity to work closely with a London-based head office.
• Experience developing relationships with UK businesses and commercial decision-makers.
• The opportunity to contribute directly to the growth of an international business.
• Potential career progression as the business expands.
• Valuable skills in sales, market research, customer acquisition and international business development.