Social Media & Digital Content Intern

Mighty Dog Roofing of West Pittsburgh

About the Opportunity

Mighty Dog Roofing of West Pittsburgh is seeking a creative, motivated, and outgoing intern to grow our social media presence and share our local business story. This role offers hands-on experience beyond scheduling posts, focusing on digital content creation, social media, marketing, and business analytics. You will have the opportunity to capture photos and videos in the field, showcase projects and team members, and bring the personality of Mighty Dog Roofing to life online. You'll work directly with the owner, gaining exposure to both creative and analytical marketing aspects and understanding how marketing connects to business results.

Pay & Schedule

• $17/hour
• 10–15 hours per week
• Flexible schedule, designed to accommodate school or other commitments
• Hours may vary based on content needs, job-site schedules, and local events
• Some daytime availability is preferred for capturing job-site and team content
• Gas/mileage reimbursement provided for approved work-related travel

What You’ll Do

📱 Social Media & Content Creation

• Create engaging content for Instagram, Facebook, TikTok, and other social platforms.
• Capture photos and videos of roofing, siding, windows, doors, and other projects.
• Create Reels, Stories, short-form videos, and other social content.
• Capture behind-the-scenes moments and day-to-day business activities.
• Showcase our team, customers, projects, and community involvement.
• Help develop the personality, voice, and visual identity of Mighty Dog Roofing.
• Generate creative and engaging content ideas.
• Stay up to date on social media trends, sounds, formats, and best practices.

🏠 Field Content

• Visit local job sites to capture before-and-after content and project progress.
• Photograph completed projects and transformations.
• Capture authentic moments with our team in the field.
• Help tell the story behind our projects and the customers we serve.
• Attend occasional local events or community activities to capture content.

📈 Marketing & Analytics

• Assist in developing and maintaining a social media content calendar.
• Monitor social media performance and engagement.
• Track content performance to identify best-performing types.
• Review analytics and provide recommendations for future content.
• Learn how social media and marketing contribute to brand awareness, leads, and business growth.
• Assist with broader marketing initiatives as needed.

Who We’re Looking For

This position is ideal for individuals studying or interested in Marketing, Communications, Digital Media, Advertising, Business, or a related field. It's a great fit for those interested in pursuing a career in social media, digital marketing, content creation, or brand marketing.

• Loves creating content and being creative.
• Strong understanding of Instagram, TikTok, Facebook, and current social media trends.
• Enjoys photography and/or videography.
• Comfortable being in the field and interacting with people.
• Strong communication skills.
• Organized and dependable.
• Ability to work independently and take initiative.
• Willing to try new ideas and think outside the box.
• Eager to build a professional portfolio.

Transportation Requirement

Reliable transportation is essential for this hands-on role, requiring regular travel to local job sites, customer projects, and community events.

• Must own a reliable vehicle and possess a valid driver’s license.
• Must be comfortable traveling throughout the West Pittsburgh/Sewickley service area.
• Gas/mileage reimbursement will be provided for approved work-related travel.

Experience & Skills (A Plus)

Experience with any of the following is beneficial:

• Canva
• CapCut
• Adobe Creative Suite
• Instagram
• TikTok
• Facebook
• Photography
• Videography
• Video editing
• Social media management
• Digital marketing
• Google Analytics or social media analytics

Previous professional experience is not required. Creativity, motivation, willingness to learn, and excitement for content creation are prioritized. Personal social media accounts, photography portfolios, school projects, or Canva designs are welcome examples of work.

What You’ll Gain

This internship offers real-world marketing and content creation experience. You will have the opportunity to:

• Build a portfolio of professional content.
• Gain hands-on social media experience.
• Learn digital marketing and content strategy.
• Learn to use analytics for marketing decisions.
• Work directly with a business owner.
• Gain experience with both creative and analytical marketing.
• See marketing in action within a growing local business.
• Have your work published across social media platforms.
• Develop skills for future opportunities in marketing, communications, social media, or digital content.

The Personality We’re Looking For

We seek someone who is creative, curious, energetic, outgoing, and willing to experiment. You should be someone who can envision content opportunities, such as seeing a roofing project and thinking, "There's a Reel here." You will help showcase Mighty Dog Roofing as more than just a company, but as a local business with dedicated people who care about customers and communities. If you love social media, enjoy creating content, and want to learn about marketing a growing business, this is a great opportunity.