Social Media Manager

About the Role

Merchant Wealth is a financial education and mutual fund distribution business for Indian retail investors. Instagram and YouTube are our primary growth channels. This role is for a Social Media Manager who will own the planning, creation, and publishing of content on Instagram and YouTube with the goal of growing a credible, engaged audience of retail investors. This is not a generic social media job; work must be accurate, clear, compliant, and engaging.

Key Responsibilities

• Content Planning and Curation
• Build and run a monthly content calendar for Instagram (Reels, carousels, Stories) and YouTube (long-form videos and Shorts).
• Turn market events, AMFI and SEBI updates, and investor-education topics into content ideas.
• Maintain a swipe file of high-performing formats and hooks in the Indian finance space.
• Production and Publishing
• Write scripts, hooks, captions, and on-screen text.
• Edit Reels, Shorts, and long-form videos (or coordinate with a freelance editor) and design carousels and thumbnails.
• Publish and schedule consistently using scheduling tools.
• Keep all content on-brand in voice, visuals, and tone.
• Growth and Community
• Grow followers, watch time, and inbound enquiries on both platforms.
• Respond to comments and DMs within a defined turnaround time.
• Route genuine client enquiries to the founder.
• Apply platform best practices: SEO for YouTube titles and descriptions, Instagram keyword and hashtag strategy, posting times, and collaborations.
• Analytics and Reporting
• Track reach, retention, saves, shares, profile visits, and enquiries generated.
• Send a short weekly and monthly performance report detailing what worked, what didn’t, and what to change.
• Run simple tests on hooks, thumbnails, and formats.
• Compliance (non-negotiable)
• Follow SEBI and AMFI guidelines for distributors in every piece of content.
• Include the ARN and required disclaimers on every relevant asset.
• Never publish scheme recommendations, buy/sell calls, return promises, or personalized advice.
• Get every post checked against the compliance checklist before publication.

Requirements & Tech Stack

• Strong written English.
• Hands-on experience creating short-form video (Reels or Shorts) and basic video editing (e.g., CapCut, Premiere Pro, DaVinci Resolve).
• Working knowledge of Canva & other design/AI tools.
• Understanding of how Instagram and YouTube algorithms reward retention, saves, and watch time.
• Attention to detail: comfortable verifying every number before publication.
• Familiarity with YouTube Studio, Instagram Insights, and a scheduling tool such as Metricool is good to have.
• Comfort presenting on camera is good to have.

Qualifications

• Hindi or Marathi is a plus.
• Having a public portfolio or a track record of growing your own or a client’s portfolio is an added advantage.
• Interest in or knowledge of personal finance, mutual funds, or the Indian markets is good to have.
• Experience with a finance, fintech, or education brand is good to have.
• For the intern role: focus on learning ability, curiosity, and a strong portfolio over formal experience. Ongoing studies in commerce, finance, media, or marketing are welcome.

What Success Looks Like (first 90 days)

• A fully planned, consistent posting schedule on both platforms.
• Measurable improvement in average Reel reach and YouTube watch time.
• A repeatable content workflow with zero compliance misses.
• Weekly reporting running smoothly.
• First enquiries traceable to social content.

What You Get

• Direct mentorship from the founder.
• Real ownership of two channels.
• Practical grounding in mutual funds, investor behaviour, and compliant financial marketing.