Social Media Content Creator

About the Role

We're looking for a creative, energetic, and digitally savvy Social Media Content Creator to help tell the story of a major real estate development project. This role offers an exciting opportunity to work at the intersection of real estate development, politics, community engagement, and digital communications.

Key Responsibilities

• Create compelling content: Shoot, edit, and produce short-form videos, photography, graphics, and other digital content for Instagram, TikTok, Facebook, X, YouTube, and LinkedIn.
• Tell authentic community stories: Highlight local residents, union workers, small businesses, community organizations, and the people who will benefit from major investments in New York City.
• Capture the action: Attend community events, press conferences, public meetings, and project milestones to produce engaging real-time content.
• Build our digital presence: Help develop and execute a daily social media strategy that grows our audience, increases engagement, and drives conversations.
• Respond in real time: Monitor social media trends, identify opportunities, and develop timely, creative content that engages with current events and public conversations.
• Bring fresh ideas: Pitch original concepts, recurring content series, creative campaigns, and new ways to tell our story.
• Track what's working: Monitor engagement, audience growth, and content performance to continuously improve our digital strategy.

Requirements & Tech Stack

• A strong visual storyteller with excellent video shooting and editing skills.
• Understanding of what makes content work on Instagram, TikTok, Reels, and other digital platforms.
• Experience with Adobe Premiere, CapCut, Canva, Photoshop, or similar creative tools.
• Excellent writing skills and the ability to turn complex issues into simple, compelling content.
• A self-starter who can work quickly, independently, and collaboratively in a fast-paced environment.
• Comfort working in the field, meeting new people, and capturing unscripted moments.

Qualifications

• An interest in NYC politics, real estate development, labor, urban planning, or community organizing is a major plus.
• Knowledge of Queens and its diverse communities is strongly preferred.
• Spanish-language proficiency is a plus.

Position Details:

• Location: Queens, NY (in-person and field-based)
• Schedule: Full-time; occasional evenings and weekends
• Compensation: Competitive, commensurate with experience