Commercial Product Marketing Intern
The Toro Company
About The Toro Company
The Toro Company (TTC) has delivered market-leading, innovative products and outstanding customer care for over 100 years. With over 11,000 employees worldwide, TTC is headquartered in Bloomington, Minnesota, USA. Our company designs and manufactures a wide range of equipment including turf maintenance equipment, turf irrigation systems, landscape and lighting products, snow and ice management solutions, agricultural irrigation systems, rental, specialty and underground construction equipment, and residential turf and snow equipment. Products are marketed and sold worldwide through distributors, dealers, mass retailers, hardware retailers, equipment rental centers, and home centers, as well as online direct to end users.
About the Role
The 2027 Summer Internship Program will run from May 17, 2027, through August 6, 2027. Candidates must be available to start on May 17 and participate through the duration of the program. Applicants must be legally authorized to work in the United States.
Key Responsibilities
Product Line Management
- Support the Golf Product Marketing team on key initiatives and day-to-day activities
- Contribute during new product development and stage gate processes
- Operate prototype and production machinery
- Create web content, sell sheets, press releases, testimonials
- Analyze sales data, profitability, and production forecasts to ensure product line financial health
- Assist with collection of market research and voice of customer (VOC) data to determine feasibility of new product concepts and/or markets
- Research and quantify the market opportunity for potential new products
Channel and Customer Relationships
- Gain exposure to B2B sales channels and selling through a distributor network
- Communicate and interact with distributor partners and end customers
- Assist with planning and execution of key customer events and product demonstrations
Working with Technology
- Exposure to industry-leading technology in the turf industry, such as GPS Sprayers, Autonomous mowers, and digital interfaces
- Participate in demos, create sales strategies, and assist with overall marketing responsibilities for new technology launches and development
- Provide insight, research, and competitive analysis on new technology in the turf industry
Requirements & Tech Stack
- Passionate about working on equipment for the outdoor industry
- Comfortable working with technology, including digital apps, large machine displays, and GPS-assisted equipment
- Not afraid to get hands dirty and capable of operating machinery (utility vehicles, commercial mowers, etc.)
- Excellent communication and analytical skills – requires strong ability to interpret and analyze various types of data, summarize, and clearly present findings
- Proficient in Microsoft Suite skills (Excel, Word, PowerPoint, etc.)
- Database/data mining experience a plus
Qualifications
- Junior academic status, degree in process
- Business, Marketing, or Engineering major desired, but others may be considered