Marketing Intern
Wabash
Lafayette, INFresher51m agovia LinkedIn
About the Role
This is a one-year internship requiring full-time availability during Summer 2027, followed by part-time work throughout Fall 2027 and Spring 2028.
Key Responsibilities
- Evaluate how Wabash uses marketing technology and automation to support the customer journey before, during, and after events.
- Partner with the Events, Digital Marketing, and Sales teams to understand current event engagement strategies and workflows.
- Analyze the event lifecycle to identify opportunities to improve attendee experiences and increase operational efficiency.
- Assess existing marketing technologies, automation tools, and data sources to uncover process improvement opportunities.
- Identify ways to reduce manual work for Marketing and Sales through automation and streamlined processes.
- Use Wabash events as real-world case studies to map current processes, identify gaps, and recommend solutions.
- Develop and present recommendations to improve customer engagement, event follow-up, and lead management.
- Other duties as assigned.
Requirements & Tech Stack
- Pursuing students pursuing a degree in Marketing.
Qualifications
- Full-time availability during Summer 2027.
- Part-time availability during Fall 2027 and Spring 2028.
Leadership Attributes
- Embrace Diversity and Inclusion
- Seek to Listen
- Always Learn
- Be Authentic
- Win Together