Associate Account Manager

About the Role

The Associate Account Manager is expected to onboard and build relationships with 70-80 partner accounts in the given territory to grow the Dine-out business and service offerings. The goal is to generate 80-90 lacs Gross Merchandise Value (GMV) per month. Specific partner and revenue targets will depend on assigned markets and geographies.

Key Responsibilities

Account & Partner Relationship Management

• Onboard new accounts by explaining requirements and coordinating with internal stakeholders.
• Meet existing partners periodically to ensure Restaurant Display Page (RDP) content is correct and image coverage is high.
• Make persuasive presentations on the benefits of Dine Out plans & promotions for month-on-month growth, ensuring consistent partner investment.
• Execute growth forward activities, such as offer and marketing operations alignments, for planned events and activities.
• Resolve issues like 'diner denied payout' to ensure seamless transactions for customers and partners.
• Prepare growth plans for each account and gather competitor action insights.

Data Interpretation & Business Performance Management

• Filter relevant data from the Restaurant facing dashboard and explain key performance metrics to partners.
• Seek necessary support or actions from partners to ensure optimal RDP view for conversions and business growth.
• Stay updated on partner investments in competitors through point-of-sale observations, conversations with sales teams, and delivery persons.
• Ensure partner investments in discounts, commissions, and advertisements are equal to or higher than competitors by highlighting dashboard inferences and explaining benefits to the partner.

Interaction with Stakeholders

• Interact with partner support for issues like discount changes and RDP updates.
• Liaise with sales operations for competition comparison data and festival data.
• Coordinate with the finance team for payout reconciliation, GST queries, and uncredited amounts.

Requirements & Tech Stack

Functional Competencies

• Understand Dine Out offerings and growth levers.
• Knowledge of basic metrics such as operating hours, Ads RPO (Average Order Value), Commission Revenue per order, and its constituents like AOV.
• Familiarity with elements of data dashboards such as CMS/PowerBi/Compass/Salesmate.
• Understanding of the Conversion Funnel (Week Wise /Month Wise/Day Wise transactions, denial rates, supply metrics vs competition).

Qualifications

• Graduate with 1.5-3 years of field sales experience.
• Fluency in local language and working knowledge of English.
• Good working knowledge and experience of e-commerce activities and all online marketing channels.
• Confident, Pleasing, and a go-getter personality.
• Effective communication skills.
• Attitude & Aptitude for Sales.
• Team player attitude.
• Analytical skills and good Excel skills.
• Flexible to work outside standard hours as restaurant owners' schedules vary.

Skills & Attributes

• Leadership and Influencing skills: Identify, build, and use a wide network of contacts internally and externally. Achieve results through a well-planned approach.
• Initiative & Flexibility: Recognize the need to adapt to change and implement appropriate solutions. Identify opportunities and influence change to increase campaign effectiveness.
• Creativity & Initiative: Demonstrate creativity and originality. Possess personal drive to bring about change and help drive the business forward.