Sales Manager
Swiggy
About the Role
A Sales Manager owns the acquisition and engagement of single-outlet independent restaurants across an assigned city. This role is Consultative & On-Field, requiring resourcefulness, adaptability, and investment in partners' success.
Key Responsibilities
- Own a defined geographic territory: build strong and successful relationships with assigned restaurant partners.
- Field-intensive engagement: Conduct in-person visits, demonstrating products, performing ROI analysis, and presenting the mutual benefits of partnering with Swiggy.
- Consultative selling: Diagnose restaurant needs by inquiring about their current channels, delivery logistics, marketing spend, and business goals. Position Swiggy’s products as solutions.
- Relationship management: Manage the full lifecycle including pitching, negotiation, activation, and ongoing support for restaurant partners.
- Data-driven problem solving: Track adoption metrics, identify growth barriers, troubleshoot issues, and course-correct.
- Revenue responsibility: Own targets within your territory; track your own pipeline and conversion rates.
- Market research: Stay updated on restaurant trends, competitive landscape, and local market dynamics. Feedback from the field informs product direction.
- Conduct 80 to 90 in-person meetings with restaurant partners per month.
Requirements & Tech Stack
- Excel mastery: Advanced knowledge of Excel/Google Sheets/WSP is required for managing daily work data on city and central trackers.
- Comfort with data, especially Excel—ability to build pivot tables, use VLOOKUP, and create dashboards independently.
Qualifications
- Graduate degree.
- 0-2 years in B2B sales, field sales, or business development (preferably in FMCG, food/beverage, or hotel industry).
- Track record of meeting or exceeding targets and managing your own pipeline.
- The role holder must take ownership of the growth of the assigned portfolio of restaurant partners, as restaurant business is round-the-clock.
- Post-Graduation, preferably in marketing or sales.