Communications Specialist 4 [AQ-23842]

Key Responsibilities

• Develop and execute comprehensive social strategies for product launches, game updates, strategic partnerships, high-profile events, and evergreen initiatives.
• Translate overarching campaign goals and marketing briefs into clear, actionable social objectives, identifying target audiences, crafting compelling messaging, and defining channel and content plans.
• Independently manage and drive smaller campaigns and workstreams from concept to completion, while providing essential support for larger franchise moments alongside senior social leads and cross-functional marketing collaborators.
• Brainstorm innovative, social-first ideas, meticulously crafting actionable creative briefs that define concepts, target audiences, optimal platforms, engaging formats, and detailed execution plans.
• Collaborate closely with creative teams, guiding content development through every stage, from initial ideation to final asset delivery, ensuring brand consistency and impact.
• Adapt expansive campaign ideas into tailored, platform-specific executions for key channels such as TikTok, Instagram, YouTube, X, and Facebook, maximizing reach and engagement.
• Maintain comprehensive oversight of campaign timelines, content calendars, creative briefs, approval processes, asset management, copywriting, linking strategies, and publishing requirements.
• Partner with community and engagement teams to proactively identify and capitalize on opportunities for reactive and conversational content extensions, fostering dynamic fan interaction.
• Work alongside social leads and analytics partners to rigorously evaluate campaign performance, unearth key insights, and implement data-driven improvements for future strategic initiatives.

Qualifications

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, OR equivalent practical experience.
• Demonstrated experience in supporting and executing social media campaigns or content programs for a brand, agency, entertainment property, content creator, or organization.
• Proven ability to effectively manage multiple projects, adhere to strict deadlines, navigate diverse stakeholder needs, and deliver high-quality outputs simultaneously within a dynamic, fast-paced environment.
• Strong creative instincts coupled with the ability to articulate clear, data-backed rationale for content success or areas for improvement.
• Excellent collaborative skills, with a track record of working effectively and seamlessly with creative, production, marketing, communications, and other cross-functional teams.

Bonus Points

• Familiarity with an iconic game, broader gaming culture, content creators, and online communities.
• Experience utilizing social listening, publishing, project management, or analytics tools to inform strategy and measure success.
• A Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, combined with 1+ year(s) of integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience, OR equivalent experience.
• Experience working with a large-scale entertainment brand comparable to a globally beloved game.