Social Media Marketing Intern
Las Abogadas RVA®
Glen Allen, VAFresher1h agovia LinkedIn
About the Role
Las Abogadas RVA® is seeking a creative, organized, and motivated Social Media Intern to support our firm's social media presence. This temporary, part-time internship offers hands-on experience in content creation, social media strategy, and audience engagement and analytics.
Key Responsibilities
Content Creation & Engagement
- Create engaging social media content, including graphics, short-form videos, Facebook posts, captions, and other platform-appropriate materials.
- Review existing content to understand and maintain the firm's brand identity, voice, values, and messaging.
- Research content ideas based on current trends, relevant topics, audience interests, and firm initiatives.
- Monitor audience interactions and identify opportunities to strengthen the firm's online presence.
- Recommend creative strategies to increase reach, attract new followers, and improve engagement.
- Apply insights from successful posts to future content ideas and social media strategies.
Content Planning & Publishing
- Maintain an organized content calendar outlining topics, formats, captions, and planned publishing dates.
- Prepare content in advance to support a consistent posting schedule.
- Manage priorities and meet deadlines within an approximately 10-hour weekly schedule.
- Monitor available social media metrics, including reach, impressions, engagement, follower growth, video views, shares, and saves.
- Track content performance and identify successful topics, formats, and trends.
- Use performance insights to refine content and support continued audience growth.
- Collaborate with the team to review realistic content and engagement goals.
Qualifications
- Bilingual in English and Spanish.
- Interest in social media marketing, digital content creation, branding, or communications.
- Strong written communication skills, creativity, and an eye for visual presentation.
- Familiarity with platforms such as Facebook, TikTok, and LinkedIn.
- Experience with tools such as Canva, CapCut, or social media scheduling platforms is a plus, but not required.
Additional Details
- Compensation: $16.00 - $19.00 per hour
- Employment Type: Temporary Internship (initial term of approximately three months)
- Schedule: Approximately 10 hours per week
- Location: Richmond, VA
- Work Location: In person