EXECUTIVE N
Asian Paints
About the Role
The position is that of frontline technical personnel responsible for supporting the sale of waterproofing products in a defined geography. This involves providing product training and briefings, ensuring application quality, and handling complaints to achieve business objectives.
Key Responsibilities
- Provide assistance to frontline sales workforce in Retail by creating awareness on waterproofing product features and selling points.
- Assist the sales team in handling customer complaints and product warranty queries.
- Identify and train painting and non-painting applicators (e.g., Masons, Civil Contractors) on practical application of waterproofing products at regular intervals.
- Maintain and update training records of trained applicators in the portal and measure training impact through lead conversions.
- Brief frontend sales teams in Retail, Projects, and Services on the range of waterproofing products and their technical specifications.
- Identify key waterproofing contractors in the region and develop engagement plans through product trainings and activations.
- Provide on-site support to top waterproofing contractors to build confidence in product usage.
- Showcase the strengths of APL products compared to other market offerings during stakeholder meets and events.
- Ensure contractor participation in schemes related to various products.
- Assist Marketing and Research and Technology functions in conducting product trials and gathering inferences on APL product strengths versus market products.
- Devise strategies to communicate product strengths to consumers and influencers.
Requirements & Tech Stack
- B.Sc. Degree in Chemistry or Diploma in Civil Engineering
- Minimum of 50% throughout education without any backlogs.
- Graduation must be through a full-time day course.
Qualifications
- B.Sc. Degree in Chemistry or Diploma in Civil Engineering
- Essential: Minimum of 50% throughout education without any backlogs.
- Essential: Graduation must be through a full-time day course.
- Desired: M.Sc. Chemistry
- Note: Applicants with an Engineering background (B.Tech/B.E./B.Pharma/Diploma) and MBA will not be considered.

