Social and Influencer Marketing Executive
CAREERBLOC ~
Gurugram, Haryana, India1h agovia LinkedIn
About the Role
This is a full-time, on-site role based in Gurugram for a Social and Influencer Marketing Executive with an advertising agency background.
Key Responsibilities
- Planning and executing social media and influencer marketing campaigns for multiple client brands.
- Campaign ideation, content briefing, and calendar management.
- Identifying, evaluating, and managing influencer partnerships.
- Negotiating influencer deliverables and coordinating with internal creative, account, and media teams.
- Monitoring campaign performance.
- Managing social media communities.
- Preparing reports and insights.
- Supporting public relations activities to enhance brand visibility.
- Maintaining strong client communication.
- Staying updated on platform trends and best practices.
- Contributing to new business pitches and proposals.
Requirements & Tech Stack
- Proficiency with social media platforms (e.g., Instagram, YouTube, LinkedIn, Facebook, X).
- Proficiency with analytics tools.
- Basic reporting in spreadsheets or dashboards.
Qualifications
- Strong Communication skills, including clear verbal and written communication and the ability to present ideas effectively.
- Influencer Marketing skills, including identifying relevant creators, managing collaborations, negotiating terms, and tracking performance.
- Social Media Marketing skills, including campaign planning, content coordination, platform management, and performance analysis.
- Public Relations skills, including coordinating brand visibility initiatives and supporting media outreach.
- Sales and client engagement skills, including supporting pitches and maintaining long-term client relationships.
- Experience working in an advertising agency environment and managing multiple brands or accounts simultaneously is highly beneficial.
- A bachelor’s degree in Marketing, Communications, Advertising, or a related field, or equivalent practical experience, is advantageous.
- Ability to work on-site in Gurugram.
- Ability to manage deadlines and collaborate in cross-functional teams.
- Ability to adapt quickly to changing campaign needs.