Marketing Associate

About the Role

Marketing Associates at Canonical are brand stewards and demand creators. They transform complex open-source technology into messages, stories, and strategies that shape market understanding of Canonical's vision. This role is hands-on, collaborating with cross-functional teams to translate technical innovations into compelling market value.

Key Responsibilities

• GTM Support: Contribute to go-to-market planning and execution.
• Storytelling: Draft and edit compelling messaging and positioning that highlights business value for diverse target audiences.
• Campaign Coordination: Assist in developing campaign plans and content dissemination strategies.
• Cross-Functional Collaboration: Partner with demand generation and digital teams to optimize marketing funnels and track campaign performance.
• Event & Social Support: Coordinate webinars, events, and social media promotions.

Requirements & Tech Stack

• Tech Curiosity: A genuine passion for technology and a desire to learn about open source.
• Analytical Thinking: Ability to break down complex issues and translate them into clear, actionable recommendations.
• Collaboration: Strong interpersonal skills with the ability to build relationships in a fast-paced, cross-functional environment.
• Communication: Excellent verbal and written communication skills; enjoy storytelling and creating impactful content.
• Proactive Mindset: A self-starter who can prioritize tasks effectively and meet deadlines in a dynamic setting.
• Foundational Knowledge: Basic understanding of marketing principles or go-to-market strategies (via degree, internships, or personal projects).
• Growth Mindset: Eager to learn, open to feedback, and willing to take on new challenges.

Qualifications

None explicitly stated beyond the "Requirements & Tech Stack" section.

Work Environment

• Fully remote working environment.
• Opportunity to travel for in-person team meetings.