Search Engine Optimization Executive (Google Ads)
Real Jobs Consulting Services
About the Role
The Search Engine Optimization Executive (Google Ads) will manage and optimize SEO and paid search campaigns to drive qualified traffic and lead generation for client organizations. This is a full-time, on-site role based in Gurugram.
Key Responsibilities
- Conduct keyword research.
- Implement on-page SEO best practices.
- Execute link-building activities in alignment with client goals.
- Perform regular SEO audits.
- Monitor analytics.
- Prepare performance reports to recommend data-driven improvements.
- Collaborate with internal teams and clients to align SEO and Google Ads strategies with broader digital marketing and business objectives.
- Keep up with the latest search engine and advertising platform updates.
Requirements & Tech Stack
- Skills in keyword research and SEO audits.
- Skills in on-page SEO to optimize website content, metadata, and overall site structure.
- Skills in link building to enhance domain authority and organic visibility.
- Skills in social media marketing to support SEO efforts and improve brand presence.
- Hands-on experience managing and optimizing Google Ads campaigns, including bidding, targeting, and ad copy testing.
- Proficiency with SEO and analytics tools (e.g., Google Analytics, Google Search Console, keyword research tools).
- Strong analytical and reporting skills, with the ability to interpret data and present clear insights and recommendations.
- Effective communication and collaboration skills.
Qualifications
- Relevant academic background in Marketing, Digital Marketing, IT, or a related field is preferred.
- Prior experience in an SEO, SEM, or digital marketing role within an agency or consulting environment is an advantage.