Marketing Digital Intern
Werner Enterprises
Omaha, NEFresher54m agovia LinkedIn
About the Role
This is an 11-week summer internship program designed to provide real-world experience. The internship is paid and includes dedicated job training and learning opportunities. It is located at the Corporate Headquarters in Omaha, Nebraska, with potential for remote and off-site opportunities.
Key Responsibilities
- Designing, building, and executing targeted email marketing campaigns within Salesforce Marketing Cloud.
- Managing audience segmentation, data hygiene, and journey builder workflows for personalized messaging.
- Tracking, analyzing, and reporting on key performance metrics from marketing campaigns and website (open rates, CTRs, conversion rates) using marketing analytics tools.
- Conducting continuous A/B testing of email copy, design layouts, and call-to-action buttons to optimize campaign performance.
- Partnering with sales and operations teams to align lead scoring and customer data between Marketing Cloud and core Salesforce CRM.
- Supporting company events through pre-campaign promotion, registration management, and on-site execution.
- Capturing and editing multi-media content (photos, short-form video) from company events for social and internal communications.
- Conducting industry research to inform new articles, content strategy, and marketing initiatives.
- Translating campaign analytics into actionable insights to improve ROI across digital channels and live event activations.
Requirements & Tech Stack
- Salesforce Marketing Cloud
- Salesforce CRM
- Marketing Analytics Tools
- A/B Testing
- Email Marketing
- Audience Segmentation
- Data Hygiene
- Journey Builder Workflows
- Social Media Communication
- Content Strategy
- Industry Research
- Photography
- Video Editing
- Event Promotion
- Registration Management
Qualifications
- Currently pursuing a Bachelor’s or Master’s degree in Marketing or a related field.
- A passion for marketing, branding, and communications.
- The ability to work in a fast-paced, dynamic environment.
- An interest in the transportation industry is a bonus.
- Marketing, Journalism or Graphic Design major required.