Legal Growth & Campus Relations Specialist
Eastern Book Company
About the Role
Eastern Book Company (EBC) Learning is seeking an energetic, entrepreneurial, and creative Legal Growth & Campus Relations Specialist to expand their legal education ecosystem, which includes MyStudio (a platform for universities and educators) and a growing range of courses for students and professionals. This role encompasses business development, digital marketing, content marketing, and customer growth, with a focus on engaging universities, educators, and learners.
Key Responsibilities
- Build relationships with universities, law schools, faculty, and institutional partners.
- Conduct product demonstrations and presentations.
- Generate new business opportunities and manage the sales pipeline.
- Build partnerships with organizations, institutions, and professional bodies.
- Represent EBC Learning at conferences, workshops, and academic events.
- Plan and manage email marketing campaigns.
- Lead marketing campaigns for B2C courses to increase enrolments.
- Manage and grow social media presence across platforms.
- Develop and execute content marketing campaigns.
- Plan webinars, promotional campaigns, and online events.
- Track campaign performance using analytics and recommend improvements.
- Promote EBC Learning courses through articles, newsletters, banners, calls-to-action, and internal links.
Qualifications
- Bachelor’s degree in Law (LL.B.) or equivalent.
- Energetic, proactive, and takes ownership.
- Excellent written and spoken English.
- Enjoys meeting people and building relationships.
- Strong communication and presentation skills.
- Creative and enjoys experimenting with new marketing ideas.
- Interest in business development, digital marketing, and growth.
- Comfortable learning new technologies and digital tools.
Experience with the following will be an advantage:
- Email marketing
- SEO
- Content marketing
- Social media management
- WordPress/CMS platforms
- Google Analytics
- CRM tools
- Marketing automation platforms
What We Offer
- Direct work with the leadership team on an innovative legal education platform.
- Significant ownership and responsibility from day one.
- Exposure to product strategy, business development, digital marketing, and customer growth.
- An opportunity to make a visible impact and develop a broad, valuable skill set.
