Performance Marketing Associate (D2C)

About the Role

The Performance Marketing Associate (D2C) role is a full-time, on-site position based in Mumbai.

Key Responsibilities

• Plan, launch, and optimize performance marketing campaigns across platforms such as Meta and Google.
• Conduct audience and market analysis.
• Manage ad creatives and messaging.
• Monitor campaign performance.
• Prepare regular reports and insights.
• Collaborate with internal teams on landing page optimization, funnels, and retention strategies.
• Coordinate with clients on growth goals and performance updates.
• Support experimentation to improve CAC, conversion rates, and repeat purchases.

Requirements & Tech Stack

• Performance marketing expertise in Meta and Google Ads, including campaign setup, optimization, and analytics.
• Familiarity with D2C and e-commerce platforms (e.g., Shopify).
• Familiarity with landing page and funnel optimization.
• Familiarity with basic CRO principles.
• Proficiency with analytics and reporting tools (e.g., Google Analytics, ad platform dashboards).

Qualifications

• Strong Communication skills for clear client interaction, internal collaboration, and reporting.
• Market Research and Marketing skills to analyze audiences, competitors, and performance data, and to design effective D2C growth campaigns.
• Sales and Project Management skills to align campaigns with revenue objectives and manage multiple initiatives and timelines.
• Strong data interpretation skills.
• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• Ability to work in a fast-paced environment.
• A learning mindset.
• Interest in building long-term growth systems for brands.