Marketing Communications Associate

About the Role

The Marketing Communications Associate will lead social media strategy and create digital content that supports recruitment, visibility, philanthropy, and community engagement. This position follows a hybrid work modality. You will report to the Director of Marketing & Communications.

Key Responsibilities

• Social Media Strategy and Digital Content Coordination & Management (60%)
• Lead the school's social media strategy and editorial calendar, connecting content to priorities including recruitment, visibility, philanthropy, and community.
• Develop platform-specific content and distribution plans based on audience needs, performance, and school priorities.
• Collaborate with the in-house videographer and other partners on larger productions while independently creating social content.
• Create and deploy bulk mail software messaging.
• Create digital event calendar listings, including the school's web/social properties and campus/community calendars.
• Help lead working groups as assigned to communicate across all departments about events to ensure efficient deployment of resources.
• Pursue professional development opportunities to ensure best digital content creation and sharing practices.
• Provide analytics and metric reports to help inform strategy around email communication, social media, and website-related campaigns and content.
• Events Marketing Lead (20%)
• Act as the department liaison on all signature school events such as exhibitions, commencement, and other major internal and external activities.
• Involved in planning, event day support, and coordinating digital content strategy for events.
• Hire and work with students and vendors such as photographers, writers, printers, merchandise providers, caterers, facility managers, and others.
• Project Management (20%)
• Collaborate with Marketing and Communications team members and partners across the school and other units at the university to manage and complete marketing and communications projects.
• Ensure that project management details are shared with the Marketing and Communication team and partners on any digital content and event planning.

Qualifications

• Undergraduate degree; or an equivalent combination of education and experience.
• A portfolio showing social writing, phone photography, and short-form video production and editing.
• Experience using social media analytics to improve content or audience engagement.
• Experience conducting interviews and storytelling.
• Demonstrated experience building social media content for an organization, brand, or community.
• Experience with event planning.

Modes of Work

The work requirements allow both onsite and offsite work and an employee has an expected recurring onsite presence. On occasion, the employee may be required and must be available to work onsite more frequently if necessitated by unit leadership or their designee and/or the job requirements.