Marketing Manager, Federal

About the Role

The Marketing Manager - Federal will support new client sales, engagement, and retention through strategic multi-channel programs. This role involves communications, digital and traditional media, tradeshows, events, and industry associations/memberships. The position will lead marketing responses for complex Federal project pursuits, leveraging technical acumen, specialized expertise, and brand management. The Marketing Manager - Federal will implement programs supporting JE Dunn's Federal vertical marketing strategy, supported by measurable metrics and business intelligence, and promote best practices across all marketing programs.

Key Responsibilities

• Takes full responsibility for responses to Request for Proposal (RFP) and Request for Qualification (RFQ) documents; guides the team in developing a winning strategy based on marketing understanding.
• Strategically develops content (narratives, resumes, project profiles, graphics), proofreads, edits, and packages RFP and RFQ responses.
• Advises on interview strategy and provides coaching and feedback during preparation.
• Manages the development of client-facing marketing collateral and communications to support business pursuits.
• Works with selling teams to develop value propositions and messaging frameworks for various communication assets distributed via web, digital, social media, print, and sales channels.
• Supports local, regional, or vertical level marketing initiatives and executes related communication in conjunction with national strategy and goals.
• Manages workflow and coordinates support for overall corporate goals, Key Success Indicators (KSIs), and Key Performance Indicators (KPIs).
• Gathers competitive information, provides analysis, and conducts market research to effectively market the company brand.
• Develops a pursuit strategy and tracks it throughout the pursuit process.
• Facilitates events and trade show participation, including pre-show planning, logistics, space reservations, collateral, shipping, staffing, giveaways, contests, budget, booth preparation, and staffing/attendance.
• Acquires and updates marketing information within the company’s Customer Relationship Management (CRM) and other marketing data systems.
• Contributes to and ensures the accuracy of digital assets within the Digital Asset Management (DAM) System.
• Develops custom content for the pursuit narrative assets library.
• Coordinates and manages project and company photography.
• Supports the national brand as a brand ambassador, following brand governance and aligning marketing materials and pursuits with appropriate messaging, aesthetic, tone, and voice.
• Demonstrates commitment to the highest standards of internal and external client satisfaction.
• Manages difficult or emotional client situations promptly and efficiently.
• Meets commitments made to clients and recognizes and acts upon service opportunities.
• Makes decisions on assigned areas of responsibility, provides recommendations to supervisor, and refers exceptions as needed.

Requirements & Tech Stack

• MS Office - Advanced proficiency
• Adobe InDesign and Photoshop proficiency
• Customer Relationship Management (CRM) systems
• Digital Asset Management (DAM) System

Qualifications

• Communication skills, verbal and written
• Organizational skills - Advanced
• Ability to deliver quality through attention to detail - Advanced
• Ability to prioritize multiple projects - Advanced
• Ability to be proactive and resourceful - Advanced
• Ability to create effective graphics
• Ability to learn and use a variety of software, tools, and systems
• Ability to solve complex problems quickly and effectively
• Ability to work collaboratively and cross-functionally
• Ability to adapt to change
• Ability to manage budgets, maximize profitability, and generate future work
• Ability to build relationships with team members
• Ability to work in a collaborative, fast-paced, and deadline-driven environment
• Ability and willingness to mentor less experienced team members

Education

• Bachelor’s degree in marketing, communications, or related field (Required)
• Master’s degree (Preferred)
• In lieu of the above requirements, relevant experience will be considered.

Experience

• 8+ years marketing, communications, or public relations experience (Preferred)
• 3+ years people management experience (Preferred)
• AEC industry experience (Preferred)
• Familiarity with Federal government contracting & procurement issues, compliance, FAR regulations, Standard Form (SF) requirements (Preferred)

Working Environment

• Must be able to lift up to 10 pounds
• May require periods of travel
• Normal office environment
• Frequent activity: Sitting, Viewing Computer Screen
• Occasional activity: Standing, Walking, Reaching above Shoulder