Brand Marketing Specialist
MGM Resorts International
Las Vegas Metropolitan AreaFresher11m agovia LinkedIn
About the Role
As a Brand Marketing Specialist for MGM Grand & Mandalay Bay at MGM Resorts International, you will support the Marketing Director and Marketing Managers in executing impactful marketing campaigns. Your role will involve bringing each property's brand to life by driving guest engagement, supporting promotions and events, and creating memorable experiences.
Key Responsibilities
- Provide channel management with required information to execute campaigns, ensuring accomplishments meet quality standards.
- Analyze campaign performance, recommend, and implement strategic changes to improve marketing efforts.
- Research marketing trends and develop ways to implement them into MGM Resorts International's business practices.
- Identify and monitor internal benchmarks in relation to marketing trends and delivery standards.
- Ensure marketer business requirements and needs are supported with appropriate tools, data, applications, functionality, and other required resources.
Requirements & Tech Stack
- Familiar with Adobe, Microsoft Suite, and Project Management tools (preferred).
- Must be able to work various shifts, including weekends and holidays.
- Must be 21 years of age or older.
Qualifications
- Six months of prior relevant Marketing experience.