Influencer Marketing

Key Responsibilities

• Identify, research, and onboard relevant influencers, content creators, and brand ambassadors across Instagram, YouTube, and other social media platforms.
• Build and maintain strong relationships with influencers and agencies.
• Plan and execute influencer marketing campaigns from outreach to final content delivery.
• Negotiate collaboration terms, deliverables, budgets, and commercial agreements.
• Coordinate product gifting, PR packages, content briefs, and campaign timelines.
• Follow up with influencers to ensure timely submission and posting of content.
• Track campaign performance, including reach, engagement, views, conversions, and ROI.
• Coordinate with the creative and social media teams to ensure content aligns with brand guidelines.
• Explore UGC (User-Generated Content) opportunities for organic social media and paid advertising.
• Maintain an influencer database, campaign reports, budgets, and performance records.
• Stay updated on social media trends, emerging creators, and competitor influencer campaigns.