Marketing Associate

About the Role

Medpace is seeking a full-time Marketing Technology & CRM Associate to support the operation and enhancement of our Business Development and Marketing technology stack. This role is office-based at our corporate headquarters in Cincinnati, Ohio.

Key Responsibilities

• Assist with day-to-day administration of Salesforce and HubSpot, including user setup, permissions, list management, and routine configuration.
• Build and maintain reports and dashboards to support sales and marketing teams.
• Analyze sales and marketing data, summarize findings, and identify opportunities for user adoption, data quality, and process efficiency improvements.
• Support the marketing technology stack, including lead capture and routing, landing pages, email segmenting, sales enablement, consent management, and tracking analytics.
• Document system processes, field definitions, user instructions, change requests, and test results.
• Provide user support, troubleshoot error messages, and contribute to user training materials and sessions.
• Assist with user acceptance testing, release validation, and implementation checks.
• Build and support basic automations and validation rules.
• Monitor and maintain CRM data quality, including correcting duplicates and incomplete records.

Requirements & Tech Stack

• Salesforce knowledge and experience preferred.
• HubSpot knowledge and experience preferred.
• Microsoft Office (Excel, Word, PowerPoint) proficiency required.
• Strong written and verbal communication skills required.
• Strong critical thinking, attention to detail, organizational, and project management skills required.

Qualifications

• Bachelor's degree in business administration, marketing, business analytics, information systems, or a related field required.
• Experience with Marketing technologies such as CRM and Marketing Automation platforms via internship and/or coursework required.