Business Development Executive

About Iwavedigital

Iwavedigital is a performance marketing company specializing in tailored CPI (Cost Per Install) campaigns that drive high-quality app installs through a network of trusted publishers. The team delivers a comprehensive range of solutions, including Social Marketing, Mobile Marketing, App Installations, Native Advertising, Email and SMS Marketing, and Media Buying via leading DSPs and SSPs. Iwavedigital uses data-driven strategies to help clients maximize ROI and expand their user base efficiently, focusing on measurable outcomes, transparent partnerships, and continuous optimization for sustainable growth.

Role Description

The Business Development Executive will be responsible for identifying and pursuing new business opportunities, with a focus on app-focused advertisers and agencies. This full-time, on-site role in Gurugram involves prospecting and qualifying leads, conducting client meetings, and presenting tailored performance marketing solutions. The position includes managing the sales cycle from initial outreach to closing, negotiating commercial terms, and maintaining strong relationships with existing accounts. The Business Development Executive will collaborate closely with marketing and operations teams to ensure campaign success, prepare sales reports and forecasts, and stay informed about industry trends, competitor activity, and emerging ad-tech solutions.

Key Responsibilities

• Identify and pursue new business opportunities.
• Prospect and qualify leads.
• Conduct client meetings and present solutions.
• Manage the sales cycle from outreach to closing.
• Negotiate commercial terms.
• Maintain strong relationships with existing accounts.
• Collaborate with marketing and operations teams.
• Prepare sales reports and forecasts.
• Stay informed about industry trends and competitor activity.

Requirements & Tech Stack

• New Business Development
• Lead Generation
• Prospecting
• Pipeline management
• Opportunity qualification
• Business and Account Management
• Client relationship building
• Contract negotiation
• Ongoing account growth
• Strong Communication skills
• Clear verbal and written communication
• Presentation abilities
• Confident client engagement
• CRM tools or sales reporting systems
• Analytical skills
• Negotiation skills
• Proactive mindset
• Ability to work collaboratively with cross-functional teams

Qualifications

• Relevant experience in digital marketing, performance marketing, or ad-tech sales is highly beneficial.
• Demonstrated ability to meet or exceed sales targets is preferred.
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent practical experience.