Copywriter And Strategist

About the Role

Mai | Personal Branding Studio is a digital marketing agency focused on transforming individual and business brands through personalized strategies. The studio positions itself as a dedicated partner, helping clients build strong online presence and achieve measurable growth. By tailoring solutions to each client’s unique needs, Mai drives increased visibility, engagement, and long-term success. The team blends creative branding with data-driven marketing to deliver impactful results for a wide range of industries.

The Copywriter and Strategist is a full-time, on-site role based in Mumbai.

Key Responsibilities

• Craft clear, compelling copy for websites, social media, campaigns, and personal branding assets, aligned with each client’s voice and goals.
• Develop content and brand strategies.
• Plan editorial calendars.
• Collaborate with designers and account managers to execute integrated digital marketing initiatives.
• Research client industries and audiences.
• Conceptualize and refine messaging.
• Optimize content for digital channels.
• Analyze performance to improve future campaigns.

Qualifications & Skills

• Strong copywriting skills for web, social media, email, and campaigns, with an ability to adapt tone and style to different personal and business brands.
• Experience in brand and content strategy, including audience research, positioning, and planning content roadmaps for digital platforms.
• Ability to translate complex ideas into clear, engaging narratives and storytelling that supports personal branding and business objectives.
• Familiarity with digital marketing concepts such as SEO basics, social media marketing, and performance-oriented content creation.
• Excellent command of written English, attention to detail, and strong editing and proofreading capabilities.
• Comfort working on-site in Mumbai.
• Experience in copywriting, content strategy, or branding; agency or personal branding studio experience is an advantage.
• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field is preferred, or equivalent practical experience.