Lead generation Associate

About the Role

• This is a full-time remote role for a Lead Generation Associate.
• The Lead Generation Associate will identify and qualify prospective clients through online research, databases, and social platforms, with a focus on organizations that could benefit from Khashsoft’s software and IT solutions.

Key Responsibilities

• Building and maintaining prospect lists.
• Initiating outreach via email, phone, and messaging tools.
• Scheduling discovery calls or demos for the sales team.
• Collaborating with marketing to align campaigns with target segments.
• Tracking lead activity in CRM tools.
• Preparing basic reports on lead quality and conversion.
• Supporting continuous improvement of lead generation processes and messaging based on market feedback.

Requirements & Tech Stack

• Communication skills (clear written and verbal interaction).
• Market Research skills (data gathering, prospect profiling, analysis of industry segments).
• Sales-related skills (lead qualification, objection handling, opportunity identification).
• Marketing awareness skills (understanding of campaigns, messaging, and target audiences).
• Basic Project Management skills (organize outreach, prioritize tasks, meet deadlines).
• Familiarity with CRM tools, spreadsheets, and online research platforms is beneficial.

Qualifications

• Prior experience in B2B lead generation, inside sales, or business development in IT or software services is an advantage.
• A diploma or degree in business, marketing, IT, or a related field is preferred but not mandatory.