Business Development Associate

About the Role

FarmKranti Labs Private Limited is hiring a Business Development Associate (BDA) for Pawsitive, a technology-driven pet discovery and social platform. Pawsitive helps pet parents find breeding partners and playmates, connect with others, and explore the pet-care ecosystem. The platform, with 4,500+ registered users and 1,000+ monthly active users internationally, is expanding in India, starting with Kolkata.

Key Responsibilities

• User Acquisition and Community Development
• Identify and engage prospective users through targeted outreach, community engagement, and online/offline initiatives.
• Drive platform adoption and user engagement.
• Build relationships with pet-parent communities, clubs, and local networks.
• Service Provider Onboarding
• Identify, approach, and onboard veterinarians, pet groomers, dog walkers, trainers, breeders, and other pet-care service providers.
• Expand and maintain a network of service providers.
• Coordinate onboarding, profile completion, follow-ups, and ongoing engagement.
• Strategic Partnerships and Business Development
• Identify and develop partnerships with pet-care businesses, brands, influencers, NGOs, and other stakeholders.
• Support partnership discussions, collaboration proposals, and joint promotional initiatives.
• Explore new business opportunities to strengthen market presence.
• Lead Management and Market Research
• Maintain structured databases of prospective users, service providers, and business partners.
• Track outreach activities, lead conversion, onboarding progress, and key performance indicators.
• Conduct market research to identify customer needs, industry trends, and opportunities for expansion.
• Prepare regular activity reports and share actionable insights.

Requirements & Tech Stack

• Strong communication, interpersonal, and relationship-management skills.
• Confidence in professional outreach, networking, and follow-up.
• A proactive, organised, and results-oriented approach.
• Basic proficiency in Google Workspace, spreadsheets, and digital communication tools.
• An interest in business development, sales, partnerships, technology startups, or the pet-care industry.
• Willingness to work full-time from the Kolkata office.
• Freshers are welcome to apply.
• Prior experience in business development, sales, marketing, customer acquisition, or partnership management will be an added advantage.

What We Offer

• Hands-on exposure to startup operations and business growth initiatives.
• Opportunities to work closely with the founding team.
• Practical experience in user acquisition, strategic partnerships, and ecosystem development.
• The opportunity to contribute directly to the growth of an emerging technology platform in the pet-care sector.