Performance Marketing Executive

Key Responsibilities

• Plan, launch, and manage paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads.
• Optimize campaigns for key metrics such as CPA, CPL, ROAS, CTR, and conversion rate.
• Manage ad budgets, bidding strategies, and daily spend tracking.
• Conduct A/B testing on ad creatives, copy, audiences, and landing pages.
• Perform audience research, segmentation, and retargeting.
• Set up and track conversions using Google Analytics, Google Tag Manager, and Meta Pixel.
• Collaborate with design and content teams to create high-performing ad creatives.
• Analyze campaign data and prepare performance reports with actionable insights.
• Work with the sales and product teams to improve lead quality and funnel performance.
• Stay updated on ad platform updates, algorithm changes, and industry trends.

Requirements & Tech Stack

• Hands-on experience with Google Ads and Meta Ads Manager.
• Good understanding of PPC, conversion tracking, and funnel optimization.
• Working knowledge of Google Analytics (GA4) and Google Tag Manager.
• Strong analytical skills with proficiency in MS Excel / Google Sheets.
• Understanding of key metrics: CAC, ROAS, LTV, CPL, CTR.
• Good communication and reporting skills.
• Creative thinking with attention to detail.
• Ability to manage multiple campaigns and meet targets.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Internships in performance marketing, paid media, or digital marketing count towards experience.