Social Media & Employer Brand Specialist
Mallow Hire
Houston, TXFresher1h agovia LinkedIn
About the Role
Mallow Hire is seeking a creative, culturally-tuned Social Media & Employer Brand Specialist to lead content and strategy across social media channels, strengthening the company's employer brand and supporting the Digital Marketing Lead on recruitment marketing initiatives.
Key Responsibilities
- Maintain a consistent daily presence across LinkedIn, Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and emerging platforms.
- Plan, film, edit, and publish short-form video (Reels, TikToks, Shorts) covering career advice, hiring trends, and success stories.
- Track trending topics, formats, and sounds relevant to recruitment and workplace culture.
- Maintain a content calendar, sharing plans 1-2 weeks ahead.
- Build monthly content strategies supporting talent acquisition and employer branding.
- Cover career fairs, hiring expos, and recruitment events live, with same-day publishing.
- Prepare shot lists and interview questions ahead of events.
- Capture authentic behind-the-scenes culture and success-story content.
- Manage relationships with creators, influencers, and brand ambassadors end-to-end.
- Write creative briefs for designers, photographers, and videographers.
- Coordinate production schedules and creative delivery.
- Monitor and respond to comments/DMs professionally.
- Track KPIs (reach, engagement, applications, conversions) and report monthly.
- Support the Digital Marketing Lead across website, job boards, email, CRM, and ATS channels.
- Serve as point of contact for marketing vendors and agencies.
- Maintain brand consistency across digital assets and campaigns.
Requirements & Tech Stack
- Social media experience: 0-1 year, ideally in staffing/HR/professional services.
- Demonstrated short-form video creation and editing ability.
- Skilled at spotting and producing trend-driven content quickly.
- Experience managing influencer/creator partnerships.
- Strong creative writing and briefing skills.
- Experience directing content production and external teams.
- Proficient in CapCut, Premiere Pro, Final Cut Pro, or similar.
- Willingness to travel to career fairs and industry events.
Job Type: Full-Time
Location: Hybrid (Office Tue-Thu, Remote Mon/Fri)