Marketing Executive

Key Responsibilities

• Plan and execute offline marketing campaigns to increase store footfall (3 stores).
• Coordinate and execute participation in exhibitions, pop-ups, and mall events.
• Build and manage partnerships with local vendors and boutiques.
• Assist in building the corporate gifting channel.
• Execute brand activations such as in-mall promotions, sampling, and customer engagement activities.
• Identify and collaborate with local influencers, stylists, and communities for offline brand promotions.
• Manage production and distribution of marketing collateral including brochures, standees, and signages.
• Coordinate with the design and social media teams to maintain brand consistency.
• Track campaign performance and provide feedback and reports.
• Support store teams with marketing initiatives and promotional planning.
• Source and negotiate with vendors for printing, fabrication, gifting, and promotional materials.

Requirements & Tech Stack

• Strong understanding of offline marketing and retail activations.
• Excellent vendor management and negotiation skills.
• Strong organizational and execution abilities.
• Good communication and interpersonal skills.
• Ability to travel for exhibitions and events when required.
• Basic understanding of social media and brand communication is a plus.

Qualifications

• Creative and proactive approach.
• Strong attention to detail.
• Ability to multitask and meet deadlines.
• Passion for fashion and jewellery industry.