Marketing Campaigns & Customer Engagement Intern

About the Role

Watts is seeking a Marketing Campaigns & Customer Engagement Intern for Summer 2027. This role offers hands-on experience in a professional setting, focusing on real-world projects within the Watts Internship Program. The intern will support training programs, customer engagement campaigns, and related initiatives, gaining exposure to various business functions and networking opportunities. This is a hybrid role based in North Andover, MA, reporting to the Training Campaign Manager.

Key Responsibilities

• Provide day-to-day support for the Learn & Earn program, including researching participant account issues and reward redemption.
• Monitor and maintain shared mailboxes, responding to routine inquiries and escalating complex issues.
• Process customer video testimonials: review content, organize files, apply naming conventions, and document information.
• Review, evaluate, and categorize customer testimonials based on quality, content, featured products, target audiences, and business value.
• Identify compelling customer stories and testimonials for marketing, social media, training, and promotional communications.
• Capture and organize still images from customer testimonials and training videos to build a searchable digital image library.
• Maintain digital libraries for campaign graphics, videos, testimonials, communications, and supporting documentation.
• Apply consistent metadata, naming conventions, and organizational standards to digital content and campaign assets.
• Maintain campaign tracking tools and reports, including training completions, rewards, fulfillment status, and participant activity.
• Support training incentive fulfillment: verify eligibility, prepare participant lists, coordinate information, and track rewards.
• Assist with Learn & Win sweepstakes administration, including winner verification, communications, and prize coordination.
• Support Watts Works Elite recognition programs by maintaining participant records and tracking reward distribution.
• Update recurring leaderboard and program performance reports.
• Maintain centralized campaign calendars tracking communications, events, promotions, and deadlines.
• Assist in the development of TikTok and social media content promoting training programs and engagement initiatives.
• Participate in content planning, brainstorming, and campaign support activities.
• Provide administrative and project support for training programs, marketing campaigns, and special initiatives.
• Assume responsibility for other projects and duties as assigned.
• Demonstrate integrity, accountability, continuous improvement, and transparency.

Requirements & Tech Stack

• Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
• TikTok and other social media platforms

Qualifications

• Current student (sophomore, junior, or senior status).
• Pursuing a bachelor’s degree in Marketing, Communications, Business, Digital Media, Education, Public Relations, or a related field.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• Strong customer service orientation and professionalism.
• Ability to manage multiple projects and priorities simultaneously.
• Ability to collaborate effectively with colleagues across multiple departments.
• Strong problem-solving skills and willingness to learn new systems and processes.
• Passion for work and a desire to contribute meaningfully.
• Demonstrated commitment to integrity and respect.
• Strong sense of accountability.
• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices.
• Authorized to work in the United States without requiring sponsorship.
• Must successfully establish employment eligibility and satisfactorily complete background checks and required pre-employment testing.

Preferred Qualifications

• Experience managing digital content, social media platforms, or communications projects.
• Familiarity with content organization, digital asset management, or marketing operations.
• Experience working with video, image, or social media content.
• Knowledge of TikTok, LinkedIn, YouTube, or other digital content platforms.
• Interest in training, customer engagement, marketing communications, or loyalty programs.
• Experience with reporting, data entry, or administrative support activities.

Working Conditions

• Hybrid work model: 3 days/week in office (North Andover, MA), 2 days/week remote.
• Office environment.
• May be required to attend training events, meetings, or other business activities.

Pay Range

• $21 - $23 hourly