eCommerce Technology and Compliance Analyst

About the Role

Delaware North Global Headquarters is hiring an eCommerce Technology & Compliance Analyst in Buffalo, New York. This role is responsible for optimizing eCommerce platforms, driving online revenue growth, and ensuring the successful delivery of digital initiatives. You will serve as the subject matter expert (SME) for eCommerce platforms, including BigCommerce and Shopify, and collaborate with business stakeholders, marketing teams, developers, and vendors to deliver best-in-class customer experiences.

Key Responsibilities

• Ecommerce Platform Management:
• Serve as the primary SME for BigCommerce and Shopify platforms.
• Manage platform configuration, updates, integrations, and ongoing maintenance.
• Ensure platform stability, performance, security, and compliance with organizational standards.
• Evaluate and implement new platform features, enhancements, and functionality.
• Partner with vendors and third-party providers for platform enhancements and issue resolution.
• Revenue Growth & Business Support:
• Collaborate with business stakeholders to identify opportunities that drive eCommerce revenue and customer engagement.
• Support merchandising, promotions, product management, and conversion optimization initiatives.
• Monitor and report on eCommerce KPIs, website performance, and customer behavior trends.
• Digital Marketing Coordination:
• Coordinate eCommerce support across Email Marketing, Search Marketing (SEO/SEM), Paid Media, and other digital marketing channels.
• Partner with marketing teams to ensure accurate and timely implementation of campaigns, promotions, and landing pages.
• Support website tagging, analytics tracking, and marketing technology integrations.
• Ensure alignment between eCommerce objectives and marketing initiatives.
• Project Management:
• Lead and manage eCommerce-related projects from requirements gathering through post-launch support.
• Coordinate cross-functional teams, including marketing, IT, developers, designers, content teams, and external vendors.
• Develop project plans, track deliverables, manage timelines, and communicate project status.
• Identify project risks and implement mitigation strategies.
• Compliance & Governance:
• Ensure eCommerce platforms and websites comply with accessibility, privacy, security, and corporate governance standards.
• Support platform compliance requirements, audits, and policy adherence.
• Maintain documentation for processes, procedures, integrations, and platform configuration changes.
• Quality Assurance & Best Practices:
• Implement and recommend eCommerce, UX, accessibility, SEO, and digital best practices.
• Conduct testing and quality assurance reviews for website enhancements, releases, and campaigns.
• Ensure all website updates and eCommerce initiatives meet quality standards before deployment.
• Recommend continuous improvements to site functionality, customer experience, and operational efficiency.

Requirements & Tech Stack

• BigCommerce and Shopify administration.
• Website content management and eCommerce merchandising.
• Web analytics, tagging, and tracking platforms.
• SEO and search marketing fundamentals.
• Email marketing campaign coordination.
• Understanding of UX, accessibility, and eCommerce best practices.
• QA testing and release management processes.

Qualifications

• BS in Marketing, Computer Science, or related field preferred.
• Combined experience and education will be considered.