Product Manager Graduate (Content and Service Ads)

TikTok

San Jose, CAFresher1h agovia LinkedInH-1B sponsor · 86 entry-level filings

About the Role

The Lead & Service team is part of the Global Monetization Product organization and is responsible for building advertising products for lead & service clients. Our vision is to make our product the leading platform for lead & service marketers to acquire users and provide high quality services to users by building products that generate high quality leads and support unique vertical needs. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.

Key Responsibilities

  • Conduct comprehensive and in-depth analysis of global lead generation advertising clients' profiles, develop a profound understanding of the industry ecosystems and the pain points faced by clients in verticals like automotive, finance, and local services.
  • Build lead generation tools such as form and direct message, to collect high quality leads for clients.
  • Responsible for the process and functional design of CRM products, defining product roadmaps and writing product requirements documents, building solid data pipelines.
  • Work with global cross-functional teams, responsible for driving the successful implementation of project from 0 to 1.

Requirements & Tech Stack

  • Individuals who are completing or have recently completed a Bachelor's degree in computer science or a related discipline.
  • Be able to understand clients' measurement metrics and budget allocation logics, dig out requirements from the clients' perspective.
  • Focus on achieving tangible outcomes and key performance indicators.
  • Proven ability to think logically and strategically, with some experience in product planning and design that aligns with overarching business goals.
  • Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions. These interactions include leading and participating in meetings that are conducted in Chinese as well as corresponding in chat or emails.

Qualifications

  • Successful candidates must be able to commit to an onboarding date by the end of the year.
  • Please state your availability and graduation date clearly in your resume.
  • Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply.
  • Applications will be reviewed on a rolling basis.

H-1B sponsor

TikTok filed 86 entry-level H-1B applications for new hires (Oct 2025 - Jun 2026, Department of Labor).

See their H-1B record →

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