Product Manager Graduate (Content and Service Ads)
TikTok
About the Role
The Lead & Service team is part of the Global Monetization Product organization and is responsible for building advertising products for lead & service clients. Our vision is to make our product the leading platform for lead & service marketers to acquire users and provide high quality services to users by building products that generate high quality leads and support unique vertical needs. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth.
Key Responsibilities
- Conduct comprehensive and in-depth analysis of global lead generation advertising clients' profiles, develop a profound understanding of the industry ecosystems and the pain points faced by clients in verticals like automotive, finance, and local services.
- Build lead generation tools such as form and direct message, to collect high quality leads for clients.
- Responsible for the process and functional design of CRM products, defining product roadmaps and writing product requirements documents, building solid data pipelines.
- Work with global cross-functional teams, responsible for driving the successful implementation of project from 0 to 1.
Requirements & Tech Stack
- Individuals who are completing or have recently completed a Bachelor's degree in computer science or a related discipline.
- Be able to understand clients' measurement metrics and budget allocation logics, dig out requirements from the clients' perspective.
- Focus on achieving tangible outcomes and key performance indicators.
- Proven ability to think logically and strategically, with some experience in product planning and design that aligns with overarching business goals.
- Proficiency in Chinese and English is required to collaborate with global partners, including Engineering teams based in Mandarin-speaking regions. These interactions include leading and participating in meetings that are conducted in Chinese as well as corresponding in chat or emails.
Qualifications
- Successful candidates must be able to commit to an onboarding date by the end of the year.
- Please state your availability and graduation date clearly in your resume.
- Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply.
- Applications will be reviewed on a rolling basis.