Marketing Specialist 2, Cal Performances

University of California, Berkeley

Key Responsibilities

• Student Engagement & Campus Outreach [25%]
• Plan, execute, and evaluate in-person campus campaigns.
• Coordinate physical postering, campus transport, and setup/change-outs for on-campus advertising placements.
• Serve as an ambassador for Cal Performances at campus outreach events (e.g., Caltopia, Cal Day, Golden Bear Orientation), including setup, working the event, and tear-down.
• Act as a liaison with Resident Advisors (RAs), faculty, Greek life organizations, and student groups to build and maintain campus relationships.
• Manage Student Union screen advertising.
• Plan, coordinate, and host student receptions (currently four per season).
• Brochure Production Coordination [20%]
• Project manage season, fall, and midseason brochure production from start to finish.
• Correspond with agents to establish points of contact, request marketing materials, and traffic proofs.
• Track collateral and asset collection and maintain files for season marketing collateral.
• Traffic brochure proofs to staff, collect edits, and traffic them back to the design team.
• Keep copy decks up to date with all edits throughout the brochure editing process.
• File ERFs for design, print, and postage; document changes and addenda in ad schedules.
• Manage Marketing Plans and Schedules [15%]
• Update and maintain marketing plans and advertising schedules for all events on the season.
• Track collateral needs and deadlines across the season.
• Track Sales and Expenses [10%]
• Update the weekly Actuals to Budget sales report in Google Sheets.
• Update student ticket sales reports.
• Track marketing campaign expenses.
• Prepare expenditure request forms (ERFs) for advertising purchases and other marketing expenses.
• Submit and track promo codes.
• Manage Marketing Ads and Materials [15%]
• Proofread ads and other marketing materials.
• Design assets when needed, including both static and video.
• Open creative job orders.
• Draft ad copy for print, radio, and e-newsletters.
• Create UTMs for tracking digital campaigns.
• Upload or send digital ads to various advertising partners.
• Manage promotion codes with the Box Office; create an analytics report at the end of each season to gauge campaign success.
• Grassroots Marketing & Administrative Support [15%]
• Maintain the grassroots email list of campus and community organizations.
• Coordinate and track email exchanges with relevant organizations.
• Perform other administrative duties as needed for various marketing projects.

Requirements & Tech Stack

• Proficient in Google Sheets and Docs; Excel and Word; Adobe Photoshop, Acrobat, and Premiere.
• Familiarity with Tessitura Ticketing, Tessitura Analytics, and Google Analytics 4 (preferred).

Qualifications

• Bachelor's degree in a related area and/or equivalent experience/training.
• Ability to work on site at UC Berkeley during standard business hours, with occasional evening and weekend hours for campus events.
• Must reside in the Bay Area.
• Ability to transport and set up promotional materials across campus.
• Demonstrated knowledge of marketing principles, concepts, strategies, and best practices.
• A love for and understanding of the performing and visual arts, in all genres and forms.
• High capacity for working in a fast-paced, ever-changing environment with an ability to quickly and efficiently adapt to new information and/or changing priorities.
• Resourceful and eager to learn new systems, processes, and technologies.
• Excellent writing and editing skills, including copywriting for print, digital, and radio.
• Accuracy and careful attention to detail.
• Eager to collaborate.
• Must be organized and efficient with excellent time management skills.
• Comfortable with in-person outreach, speaking to groups, and relationship-building with student organizations, campus departments, and community groups.
• Experience working within a large campus environment (preferred).
• An interest in the performing arts and/or marketing or a related field (preferred).
• Familiarity with the UC Berkeley campus community, student organizations, and student media outlets (preferred).

Compensation

Budgeted hourly range: $30.17 to $41.04