Content Strategist / Showrunner

About the Role

Spiralyze is building a founder-led media brand to establish itself as the definitive authority in A/B testing and experimentation. This role is the engine that makes it happen, turning proprietary data and the Founder’s expertise into a steady stream of high-impact content across LinkedIn and YouTube.

Key Responsibilities

• Own the editorial strategy and develop recurring content formats.
• Write or ghostwrite posts, create video storyboards, and manage the creative team.
• Work directly with the Founder to extract insights and shape them into content.
• Build and own the editorial calendar across LinkedIn and YouTube.
• Develop recurring series and formats (e.g., myth-busting posts, website teardowns, data-driven trend pieces).
• Decide what gets published, when, and in what format, ensuring each piece reinforces Spiralyze's positioning as the data-backed authority in A/B testing.
• Run biweekly 60–90 minute sessions with the Founder to capture insights, opinions, and stories from client work.
• Turn raw material into a week’s worth of LinkedIn posts, video scripts, and content briefs.
• Write or direct the writing of 4–5 LinkedIn posts per week in the Founder’s voice.
• Write scripts for 1–2 YouTube videos.
• Develop a distinct written voice that feels authentic to the Founder and consistent across every platform.
• Direct an in-house videographer, graphic designer, and overseas editors.
• Set the creative brief, review output, and ensure everything meets a premium quality bar.
• Track what’s working and what’s not across every format and platform.
• Use engagement data, follower growth, and pipeline attribution to double down on winning formats and kill underperformers.
• Share performance reports and recommendations with leadership regularly.

Requirements & Tech Stack

• Exceptional writer: Ability to think in hooks that stop people mid-scroll and make complex A/B testing insights accessible, surprising, and shareable.
• Strategic thinker: Ability to think in terms of reusable content formats.
• Data-comfortable: Comfortable working with math (rates, averages, etc.) and understanding proprietary data to tell stories with it.
• Smart and high agency: Fast learner, takes ownership, diagnoses and fixes issues, and brings solutions.

Qualifications

• Hybrid: Midtown Atlanta (In-Office) + Remote
• Working Schedule: 8 hours per day
• Vacation: 20 days + public holidays
• Salary: 50,000 - 80,000 USD
• Healthcare: Yes