Digital Marketing Performance And Analytics Specialist

About the Role

iProledge is a PaaS-based ed-tech start-up focused on helping aspirants crack International Professional exams through personalized, high-quality support. This is a full-time, on-site role based in Bengaluru.

Key Responsibilities

• Planning, executing, and optimizing digital marketing campaigns across channels.
• Focusing on driving enrolments and brand awareness for iProledge’s programs.
• Monitoring and analyzing web and campaign performance data.
• Generating insights and creating regular reports to support data-driven decision making.
• Managing social media and online marketing activities.
• Tracking key metrics and KPIs.
• Conducting A/B tests.
• Recommending improvements to targeting, creatives, and landing pages.
• Collaborating with academic, content, and sales teams to align marketing strategies with business goals.

Requirements & Tech Stack

• Strong Digital Marketing and Online Marketing skills.
• Experience running and optimizing campaigns across multiple channels.
• Solid Social Media Marketing skills.
• Web Analytics skills, including proficiency with tools such as Google Analytics or similar platforms.
• Effective Communication skills.

Qualifications

• Bachelor’s degree in marketing, business, analytics, or a related field is beneficial.
• *Additional beneficial skills include experience with marketing automation tools, basic understanding of SEO/SEM, familiarity with A/B testing, and strong quantitative and *problem-solving abilities.
• Prior experience in ed-tech or education services is an advantage but not mandatory.