Marketing Executive

About the Role

We are looking for a creative, enthusiastic, and detail-oriented Digital Marketing Executive to join our marketing team. This role is suitable for a fresher or candidate with up to 1.5 years of relevant experience, including internship experience, who is looking to build a strong career in digital marketing. The candidate will work closely with the marketing team on social media, content, influencer marketing, digital campaigns, and day-to-day marketing activities across our brands.

Key Responsibilities

• Assist in managing social media platforms including Instagram, Facebook, LinkedIn, and X.
• Maintain social media content calendars and ensure timely execution.
• Assist with creating ideas for posts, reels, stories, campaigns, and other digital content.
• Write basic captions, social media copies, and campaign communication.
• Stay updated with social media trends, trending audio, content formats, and digital trends.
• Research and coordinate with influencers and content creators.
• Assist in influencer outreach, negotiations, and campaign coordination.
• Support the execution of digital marketing campaigns.
• Monitor social media performance and prepare basic reports.
• Assist with Google Ads and other paid marketing activities under guidance from the marketing team.
• Conduct basic competitor and market research.
• Assist with website and Google Business Profile updates.
• Coordinate with designers, photographers, influencers, agencies, and other marketing vendors.
• Support marketing events, brand activations, and promotional campaigns.
• Maintain marketing trackers, reports, and campaign records.
• Take ownership of assigned tasks and ensure they are completed within deadlines.

Requirements & Tech Stack

• Graduate in Marketing, Digital Marketing, Communications, Media, Business, or a related field.
• Fresher to 1.5 years of relevant experience, including internship experience.
• Good understanding of social media platforms, particularly Instagram.
• Strong written and verbal communication skills.
• Good understanding of social media trends and content formats.
• Basic knowledge of Canva or similar design tools is preferred.
• Basic understanding of SEO, Google Ads, social media analytics, and influencer marketing is an advantage.
• Comfortable working with Excel/Google Sheets.
• Good organizational and time-management skills.
• Strong attention to detail.
• Willingness to learn and experiment with new digital marketing ideas.

Who Can Apply?

• Fresh graduates looking to start their career in digital marketing.
• Candidates with relevant digital marketing internships.
• Candidates with 1.5 years of experience in social media or digital marketing.
• Candidates who have managed social media pages, college brands, personal projects, or internship campaigns and want to transition into a full-time marketing role.

What We're Looking For

We are looking for someone who is:

• Creative and curious.
• Active on social media and aware of current trends.
• Willing to learn and experiment.
• Proactive and takes initiative.
• Good with communication and coordination.
• Organized and responsible with deadlines.
• Comfortable working in a fast-paced environment.

Exposure To

Social Media Management | Content Marketing | Influencer Marketing | Digital Campaigns | Paid Advertising | SEO | Analytics & Reporting | Brand Marketing | Campaign Planning