Sales/Registration Executive

About the Role

The Sales & Registration Executive will manage enquiries from prospective parents, convert leads into registrations, coordinate trial sessions, and ensure a smooth enrolment experience. This role involves regular calls and follow-ups, centre coordination, and accurate record-keeping on our CRM. The ideal candidate is a strong communicator, customer-focused, and driven to meet enrolment targets.

Key Responsibilities

• Lead Management & Sales
• Call and message prospective parents to understand their needs and introduce CFCI's football programmes.
• Manage leads from campaigns, website enquiries, referrals, and school partnerships.
• Explain programmes, centres, batch timings, fees, and registration steps.
• Follow up consistently, handle objections, and convert enquiries into enrolments.
• Keep a healthy pipeline where every active lead has a clear next action.
• Trial Session Coordination
• Schedule trials at suitable centres and batches in coordination with coaches.
• Share trial details with parents and follow up afterwards to drive conversions.
• Record trial bookings, attendance, and outcomes.
• Registration & CRM Management
• Collect and verify player and parent details, and create and update profiles and batch allocations in Pre Surge.
• Log lead status, communication history, trial outcomes, and follow-up dates accurately.
• Resolve incomplete registrations, duplicates, and data discrepancies.
• Hand over registered players to the Fee Collection Team smoothly.
• Centre Coordination & Enrolment Growth
• Own assigned centres, knowing their schedules, capacity, and enrolment needs.
• Work with coaches and operations on batch allocation and improving occupancy.
• Support on-ground enrolment activities and centre visits as required.
• Share recurring parent feedback and operational issues with management.
• Parent Relationship Management
• Communicate promptly and professionally, providing accurate information on programmes, fees, and policies.
• Ensure a smooth journey from enquiry to registration and escalate issues when needed.
• Reporting & Performance
• Work towards sales, conversion, and registration targets.
• Track calls, follow-ups, trials, and conversions, and share regular updates on leads and centre-wise enrolments.
• Analyse lost leads and suggest process improvements.
• Participate in team meetings, reviews, and training.

Requirements & Tech Stack

• CRM (used for record-keeping)
• Pre Surge (used for player profiles and batch allocations)
• Strong communicator
• Customer-focused
• Driven to meet enrolment targets