Performance Marketer
Specular Business Services
Bangalore Urban, Karnataka, India3h agovia LinkedIn
About the Role
This is a full-time remote role for a Performance Marketer.
Key Responsibilities
- Plan, execute, and optimize performance-driven campaigns across digital channels such as search, social, display, and paid content platforms.
- Manage budgets.
- Set and track KPIs.
- Analyze campaign performance.
- Prepare data-driven reports and recommendations.
- Collaborate with cross-functional teams to align campaigns with growth objectives.
- Conduct A/B tests.
- Refine audience targeting.
- Optimize landing pages and funnels for conversions.
- Stay current with industry trends, tools, and best practices to continuously improve ROI and support clients’ business growth.
Requirements & Tech Stack
- Strong skills in performance marketing and digital advertising.
- Experience with paid search, paid social, and display campaigns.
- Proficiency in analytics and optimization tools, such as Google Analytics, ad platform dashboards, A/B testing tools, and conversion tracking.
- Experience with SEO and content-driven growth strategies.
- Ability to plan and execute data-driven marketing strategies, including funnel optimization, audience segmentation, and lead generation.
- Solid understanding of marketing metrics (CPC, CPA, ROAS, CTR, conversion rate) and the ability to interpret and communicate insights clearly.
- Strong written and verbal communication skills.
- Ability to collaborate effectively with consulting, technology, and creative teams.
- Self-motivated.
- Comfortable working remotely.
- Able to manage multiple campaigns and priorities in a fast-paced environment.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in B2B or startup/SME environments is an advantage.
- Familiarity with marketing for technology or professional services is a plus.