Technology analyst
Infosys
Pune Division, Maharashtra, India1h agovia LinkedIn
Key Responsibilities
- Design, develop, and deploy marketing campaigns using Salesforce Marketing Cloud.
- Build and maintain customer journeys using Journey Builder.
- Develop responsive email templates using HTML, CSS, AMPscript, and Server-Side JavaScript (SSJS).
- Configure and manage Email Studio, Automation Studio, Journey Builder, Mobile Studio, and Contact Builder.
- Create automations for data imports, exports, segmentation, and campaign execution.
- Develop audience segmentation using SQL queries and Data Extensions.
- Integrate SFMC with Salesforce CRM, external applications, and third-party platforms using APIs.
- Monitor campaign performance, troubleshoot issues, and optimize deliverability.
- Implement personalization, dynamic content, and triggered communications.
- Collaborate with marketing teams, business stakeholders, and technical teams to deliver customer engagement solutions.
Requirements & Tech Stack
- Salesforce Marketing Cloud (SFMC)
- Journey Builder
- Automation Studio
- Email Studio
- Contact Builder
- AMPscript
- SSJS
- HTML5
- CSS3
- JavaScript
- SQL
- Data Extensions
- Triggered Sends
- Transactional Messaging
- Dynamic Content
- REST APIs
- SOAP APIs
- SFMC Integrations
- Audience segmentation
- Personalization
- Campaign automation
- Email marketing best practices
- Deliverability
- Git
- CI/CD processes
- Agile methodologies
Qualifications
- Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
- Expertise in Journey Builder, Automation Studio, Email Studio, and Contact Builder.
- Experience in AMPscript, SSJS, HTML5, CSS3, and JavaScript.
- Strong knowledge of SQL and Data Extensions.
- Experience with Triggered Sends, Transactional Messaging, and Dynamic Content.
- Knowledge of REST APIs, SOAP APIs, and SFMC Integrations.
- Experience with audience segmentation, personalization, and campaign automation.
- Strong understanding of email marketing best practices and deliverability.
- Familiarity with Git, CI/CD processes, and Agile methodologies.
Preferred Skills:
- Salesforce Marketing Cloud Developer Certification
- Experience with Marketing Cloud Connect
- Knowledge of Salesforce Data Cloud (CDP)
- Experience with MobilePush, SMS, WhatsApp, and Mobile Studio
- Understanding of Customer 360 and omnichannel marketing strategies
- Experience with CRM integrations and customer analytics