Marketing Intern, Performance Marketing

About The Role

This is a full-funnel performance marketing internship. You will gain hands-on exposure across the paid and lifecycle marketing stack, including Meta, Google, Native, Affiliate, and CRM. You will be involved in setting up, running, analyzing, and optimizing campaigns while learning to understand performance drivers at the audience, creative, funnel, and segment level. This role is part of an AI-first marketing team, with AI integrated into daily workflows for creative ideation, copy variations, campaign QA, competitive research, reporting, automation, and CRM flow building.

Key Responsibilities

• Paid Media & Campaign Execution

• Assist in building, QA-ing, launching, and optimizing campaigns across Meta, Google, and Native platforms.

• Support audience building across broad, interest-based, lookalike, and retargeting segments.

• Assist with creative and copy testing across different formats, hooks, audiences, and funnel stages.

• Maintain campaign naming conventions, UTM tracking, and overall campaign hygiene.

• Monitor campaign performance and identify opportunities for optimization.

• Performance Analysis & Reporting

• Track and analyze key performance metrics including CTR, CPM, CPA, ROAS, and CVR.

• Analyze performance across funnel stage × audience × creative × platform.

• Investigate the root cause behind performance changes (e.g., creative fatigue, audience saturation, bid competition, landing-page issues).

• Support weekly/monthly performance reporting and translate data into clear, actionable insights.

• Affiliate Marketing

• Support affiliate and influencer-as-affiliate onboarding, tracking, and payout processes.

• Monitor affiliate-driven traffic and sales quality.

• Help coordinate paid and affiliate activity to minimize attribution overlap and conflicts.

• CRM & Lifecycle Marketing

• Support lifecycle campaigns across SMS, Email, WhatsApp, RCS, and AI-powered chatbot flows.

• Assist in building and testing flows such as welcome journeys, abandoned-cart communication, post-purchase messaging, and replenishment nudges.

• Support customer segmentation and cohort-based messaging across first-time/repeat customers and product categories.

• Assist with A/B testing of subject lines, send times, messaging, and channel mix.

• AI-First Marketing

• Use AI tools such as ChatGPT, Claude, Gemini, and similar tools as part of your daily workflow.

• Use AI for creative ideation, ad copy variations, creative briefs, competitive research, reporting, and workflow automation.

• Help build simple AI-assisted workflows that reduce repetitive manual work.

• Stay updated on new AI capabilities across advertising and CRM platforms and identify opportunities worth testing.

• Cross-Functional Collaboration

• Work closely with the Content, Creative, Affiliate, CRM, and Brand teams to execute marketing initiatives.

• Brief creative teams on assets required for different platforms, formats, and funnel stages.

• Coordinate across teams to ensure paid, organic, influencer, affiliate, and CRM initiatives work together effectively.

• Flag potential compliance issues and ensure advertising and CRM communication follows applicable guidelines.

Requirements & Tech Stack

• Working familiarity with at least one paid advertising platform, particularly Meta Ads Manager or Google Ads.
• Comfortable working with spreadsheets, formulas, and pivot tables for campaign and cohort analysis.
• Basic understanding of funnel stages, CAC, ROAS, LTV, conversion, and retention.
• Demonstrated regular use of AI tools for real work.

Qualifications

• 0–1 years of experience in performance marketing, growth, or digital marketing. Internships, freelance projects, coursework, or certifications count.
• Strong analytical mindset and an ability to move from numbers to a specific, actionable diagnosis.
• Curious, proactive, detail-oriented, and comfortable working in a fast-paced environment.
• Prior D2C or e-commerce experience is a strong plus.