Website Content Specialist

About the Role

The Website Content Specialist researches, develops, and maintains written content and visual assets on UW-Stout Polytechnic websites using the Drupal content management system (CMS). This role supports strategic marketing initiatives for student recruitment, retention, and industry partnerships, and collaborates with MarCom team members to improve website communication pathways, including email flows.

Key Responsibilities

• Research academic programs, departments, and university initiatives to develop accurate and engaging website content.
• Write, edit, and organize website content that aligns with brand standards, user needs, and evolving search optimization best practices, including SEO and AI-powered search.
• Create visually engaging, user-focused webpages using Drupal, maintaining brand consistency.
• Collaborate with Marketing & Communications team members on digital marketing initiatives and related content projects.

Requirements & Tech Stack

• Bachelor's degree in marketing, communications, or a related degree, or five years of related experience.
• Exceptional writing and editing skills.
• Experience creating digital content for websites or other online platforms.
• Ability to research unfamiliar topics and create clear, engaging web content.
• Excellent verbal and interpersonal communication skills.
• Comfort working with content management systems (CMS); Drupal preferred.
• Strong visual design understanding.
• Working knowledge with Adobe Creative Suite software.
• Strong organizational, creative, and analytical problem-solving skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work collaboratively with a variety of stakeholders.

Qualifications (Preferred)

• Familiarity with search engine optimization (SEO) and AI search best practices.
• Knowledge of HTML and CSS.
• Familiarity with PHP, jQuery, and/or related programming languages.
• Experience in a university or higher education environment and/or a large nonprofit organization.
• Experience developing and analyzing integrated digital marketing campaigns.
• Knowledge of customer relationship management systems (CRM).
• Strong strategic, marketing project management skills.

Application Information

• Application Deadline for Full Consideration: Monday, September 7, 2026.
• Applications received after the deadline may be reviewed at the discretion of the search committee or until the position is filled.
• Applicants may upload a maximum of five (5) attachments. Combine documents where appropriate.

Required Application Materials

• Cover letter (Address each Minimum/Required Qualification with specific examples)
• Curriculum vitae or resume
• One (1) to three (3) marketing-oriented writing sample(s)
• Example(s) of website/webpage creation

Contact Information

• Search Chair: Emily Cutler (Email: [email protected])
• For application assistance or if you submitted your application prior to uploading all materials: Cheryl Keyes (Email: [email protected])