Internship

About The Role

A vital media relations program advances Baird’s business priorities and commitment to being a great place to work. The Public Relations intern works directly with Baird’s Public Relations team, supports the internal Communications team, and collaborates with associates in the Marketing & Communications Department. This role involves planning, developing, and implementing programs to effectively communicate and measure Baird’s brand progress internally and externally.

This is a hybrid internship, working four days per week in the downtown Milwaukee, WI office and one day remotely. The intern must be able to work full time during the summer (37.5-40 hours per week) and part time during school semesters (15-20 hours per week).

Key Responsibilities

• Track coverage across Baird’s earned media program and measure impact against key business and firm strategies.
• Assist with Baird’s overall media relations efforts, including creating news releases and other media correspondence, developing media lists, and coordinating reprints.
• Support the generation of PR and Communications reports by leveraging dashboards from trackers.
• Partner with operations on strategic initiatives to support continuous improvement projects across Corporate Communications.
• Coordinate relevant news postings to Baird’s websites and social media accounts.
• Conduct research for media relations purposes.
• Prioritize media inquiries and fulfill reporter requests.
• Manage the creation and execution of internal news stories.
• Assist with communications and media relations efforts for community involvement and sponsorship opportunities (e.g., Baird Gives Back Week).
• Actively participate in monthly Public Relations team, Marketing & Communications department meetings, and internal client meetings.
• Help ensure public relations approach and messages are consistent with Baird’s practices, culture, and brand.
• Perform other duties in support of team, department, and firm projects and activities.

Requirements & Tech Stack

• Advanced knowledge of Microsoft Office products.
• Critical Mention, Cision, or another media-monitoring service is a plus.

Qualifications

• Pursuing a bachelor’s degree in public relations, communications, marketing, business analytics, or a related degree.
• Anticipated graduation date of May 2028 or later.
• Completed coursework in one or more of the following: public relations, journalism, communications.
• Passion for working with the media and communicating through written word.
• Strong verbal and written communication skills, with the ability to connect clearly and professionally.
• Skilled in writing, editing, and proofing.
• Organizational excellence, with the capacity to manage multiple priorities, demonstrate strong attention to detail, and ensure high-quality and on-time delivery.
• High level of motivation, proactivity, and strategic thinking, with a strong commitment to learning and contributing effectively.
• Prior PR experience is preferred.
• Seeking a local student who can start in May 2027.