Salesforce Marketing Cloud, Senior Manager

About the Role

This is a Senior Manager position within Accenture's Strategy & Consulting practice, specifically in the Global Network Song area. The role focuses on Marketing Strategy, Campaign Strategy & Design, and leveraging the Salesforce Marketing Cloud ecosystem.

Key Responsibilities

• Design new campaign strategies and marketing plans across all channels.
• Conduct client campaign/marketing capability assessments and provide recommendations for optimizing the campaign/marketing stack.
• Develop use cases to improve the utilization of the campaign ecosystem.
• Experience developing Next Best Action strategies.
• Develop business cases for campaign strategies and technology solutions.
• Experience with value architecting.
• Derive insights for campaigns and work on campaign attribution and optimization strategy.
• Define campaign Key Performance Indicators (KPIs) and track them throughout the campaign lifecycle.
• Identify marketing process improvement opportunities and re-define processes.
• Lead and manage at least 2 large Salesforce Marketing program executions from strategy definition to delivery, utilizing capabilities like SFMC/Pardot/Personalization/Data Cloud/Salesforce Loyalty.
• Conduct requirement gathering and design workshops, prepare solution and functional blueprints.
• Lead and coordinate solution design and deployment across multi-dimensional teams.
• Build a capability/offering within an organization from scratch.
• Manage mid-sized/large teams.
• Shape and drive engagements and lead project teams.

Requirements & Tech Stack

• Salesforce Marketing Cloud (Must have)
• Pardot (Good to have)
• SFMC/Data Cloud/Personalization/Pardot/Salesforce Loyalty
• CRM
• Marketing software
• Channel integration
• Real-time decisioning (desirable)

Qualifications

• Overall experience of 12+ years in designing/managing marketing campaigns.
• At least 6-7 years of hands-on functional consulting experience, preferably in Salesforce Marketing Cloud/Data Cloud/Personalization/Pardot/Salesforce Loyalty implementation.
• Deep functional, industry, and client-facing experience.
• MBA/PGDM from a tier 1 or 2 college.
• Preferably certified in SFMC/Data Cloud/Personalization/Pardot/Salesforce Loyalty.
• Strong understanding of how digital channels work together to create cohesive, personalized marketing programs.
• Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
• Ability to use insights for campaign and strategy optimization.
• Ability to drive large engagements independently.
• Ability to establish and build on working relationships effectively.
• Experience in working with middle to senior management levels within existing or client organizations.
• Strong analytical skills and the ability to drive results-oriented decisions.
• Data-driven mindset with proven utilization of information to drive decisions, calibrate, and achieve results.
• Highly organized with a proven ability to develop efficient processes that elevate team performance and drive results.
• Proven success in navigating global matrixed environments and/or experience in client-facing roles.
• Ability to work effectively in a remote, virtual, global environment.
• Ability to work in a fast-paced and unstructured environment.
• Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
• Good consulting, techno-functional, and project management experience is preferred.
• Excellent oral and written communication skills.